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m&s caters for quality tastes - conveniently
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marks & spencer's decision to launch its first ever range of ingredients for home cooking taps into some of the key consumer trends in food: convenience and a desire to know what is in the food we eat. there has been a considerable backlash against artificial additives in packaged foods in the light of negative publicity on certain colours and preservatives, not least last year's southampton study, which linked certain additive cocktails to hyperactivity in children. consequently, retailers have been making serious moves to market their food products along healthy lines. m&s, along with tesco, has been regarded as one of the pioneers in drawing up a list of ingredients to be eliminated from its products. and asda set out to remove all artificial colours and flavours from its products by the end of last year. but the new move from m&s, which sells exclusively its own brand products, looks to be going one step further by catering to an increasing desire to cook for oneself instead of just putting a ready meal in the microwave - whilst still staking the same claim on quality. the uk retailer started selling a range of 150 ingredient products this month, and expects to be offering 300 by june. the initial line up includes store cupboard basics like dried vegetables, beans and grains, herbs and spices, accompaniments such as rice and noodles, and flour. on the other hand, for more convenient home cooking m&s is now to sell some recipe mixes for bread and cakes, and spice blends - both wet and dry. this caters to people who want to cook at home, but need convenience at the same time to fit the activity into a busy, high-pressure lifestyle. michelle strutton, a consumer analyst at mintel, told foodnavigator.com agreed that m&s is tapping into a trend for consumers who want more input in their meal preparation. "it is…appealing for those looking for high quality ingredients, possibly who buy these types of products from waitrose and tesco and sainsbury's premium ranges." she added that people are looking for higher quality in the foods they eat, and this trend has fuelled growth in the organic sector. notably, some of the ingredients in the new m&s range are organic. mintel data does not, however support any idea that the ready meals market is declining in the uk and that ingredient mixtures could be seen as a replacement to sales from that arena. the uk is a major market for ready meals, with 71 per cent of consumers saying they buy them and 23 per cent using them once a week or more. strutton said that tgi europa data used in mintel's reports does not indicate that consumers in the uk aren't turning away from ready meals. "m&s is in a good position in the ready meals market because of its high quality image. in fact, the whole ready meals market is driven by own-label rather than branded products, especially in the chilled sector."
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
18
January
2008
Category :
restaurants and Food industrie
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indian ready meals and accompaniments sold in uk supermarkets contain “ frankly outrageous ” levels of salt, according to the british heart foundation (bhf). commenting on the results of a survey on salt levels in curries and other indian products published today by lobby group cash (consensus action on salt and health), bhf policy manager mubeen bhutta said: “the level of salt in some of these curries is frankly outrageous, but it’s often tucked away behind unhelpful food labels where it¹s difficult to spot.
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ungerer is presenting a new solution to the problem of costly salt-replacers by bundling its salt-reduction technology in with a new range of savoury flavours based on unsal20 salt enhancer system. salt reduction is a major theme in the food industry, as companies are under pressure to reduce the amount of salt in products. this is part of an effort to bring consumption to below 6g per day (adults) and help reduce the risk of hypertension.
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operating overview strong performance in bakery with sales and margin progression frozen re-focused on core product strengths chilled sales growth driven by sandwiches & salads; change programme in ready meals to strengthen operating position investing for growth: brands: goodfella’s pizza re-launch during h1 2010/11 future cost efficiencies: major biscuits investment (project golden) on track with the majority of spend during h1 2010/11 new customers: commenced 10 year british airways supply contract; secured new costa coffee business stefan barden, chief executive, said: \" northern foods has traded solidly in challenging market condtions.
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a class ii recall signifies that there is a remote probability of adverse health consequences from the use of the product.the grace corned beef products affected by the recall include: 12oz cans bearing codes 100204 or 100205 with \'brasil inspecionado 337 s.i. f\' stamped on the top of the can.the supplier has advised that this recall was initiated after routine testing revealed higher than usda allowable levels of ivermectin, an anti-parasitic treatment routinely used for cattle, in two affected batches of the product.
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bertolli wants consumers to swap pizza for ready-in-12-minutes italian meals on oscars night. the unilever-owned frozen foods brand is launching a new campaign, called “italy is served,” during the awards ceremony this sunday. gaston vaneri, a marketing director who oversees unilever’s u.s. frozen foods business, said the campaign is part of bertolli’s strategy to communicate the quality and authenticity of its ingredients, even in a downturn.
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synergy is expanding its ethnic flavours offering with a new line of pastes intended to help manufacturers counter the perception that healthy foods are bland by definition. according to the company, a division of carbery, taste and health are the twin purchasing motivators for consumers today. "it's getting much harder to identify what's most important for consumers these days," said john godwin, commercial director of savoury ingredients.
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\"premium foods are the latest attempt by supermarkets to tempt consumers.\" such were the vociferous words of the uk consumer association (ca) this week. in a new which? report from the ca released on thursday, just over half the premium products tested scored higher than their standard sister ranges. the report claims that sophisticated packaging and tempting names such as \'the best\' and \'extra special\' might be unfulfilled promises.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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