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bone health still niche, but sharp rise in npd
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health outlook for food is stable, says report
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the market for low-fat and reduced-sugar foods rose 6.7 per cent in value in 2007, moving up from a 4.7 per cent rise in 2006, claims a new report from uk market researcher key note. but despite the growth, the researchers anticipate a slow down in the near future as consumers switch to all-encompassing products that are staked on a broader health platform. "this is in large part due to the current trend of consumers being less interested in products sold on a slimming or diet platform and opting for those with wider health benefits," say the report authors. health axis this latest conclusion backs a swathe of indicators that predict the health axis will deliver stable, and significant growth, to the food makers' bottom line. at this year's food exhibition sial, french trend tracking agency xtc, which compiled market data on trends and innovations in the food industry for the exhibition's popular innovation pavilion, said that in 2007 the health axis delivered the strongest progress. concepts with naturality values – notably organic certified – boosted the health axis. at the same time, products bearing functional 'medical' promises - antioxidant-rich, dha-rich - also fed into this axis. and there are clear signs that health may be spilling over, and merging into other trends. while data from xtc actually shows a drop from 25.8 per cent to 21.7 per cent, in health-positioned innovations from 2006 to 2007, there was a considerable rise in naturality, from 8.6 per cent to 11 per cent. medical concepts also rose, from 12.1 per cent to 12.8 per cent. the use of natural ingredients, such as grains and fruits, further contributed to health, with products boasting a double-positioning. the market has observed the merging of functional and natural, an example being a portion of fruit that delivers specific nutrients for the digestive system. "healthy functioning is natural functioning," xtc said. "for example, an organic product can be enriched with vitamins or bifidus, or natural juices will label the antioxidants they contain." dairy on top according to the key note report, dairy products took the lion's share of the uk's low-fat and reduced-sugar foods market, accounting for more than 70 per cent in 2007. other significant sectors include ready meals, bakery products, sauces and soups, and cereal products. "the proportions of their respective total markets taken by low-fat or reduced-sugar variants differ significantly - milk, chocolate and malted hot beverages, salad accompaniments, crackers and crispbreads, and ambient desserts and custards all hold value shares of 35 per cent or more, but in other sectors these shares are much smaller," wrote the report authors. in terms of brands, the report underlines that "all the major food manufacturers and retailers" are involved in offering low-fat or reduced-sugar variants of their brands, in addition, they add that there are strong own-label sub-brand ranges from the grocery multiples.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
4
November
2008
Category :
Seminars And Congresses
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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an avalanche of scientific evidence may have come down in support of the health benefits of vitamin d but so far, with the exception of the us, this buzz has yet to translate into a market boom. over the past few years scientists have uncovered evidence suggesting that vitamin d is a lot more than just a simple bone health ingredient. studies over the past 10 years have highlighted diverse benefits related to fall prevention and neuromuscular function, immunity, insulin response, and gut health.
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london—frost & sullivan presented its 2008 global food and beverage prebiotics innovation award to marigot ltd. and gtc nutrition for their partnership product concept calcilife™. the prebiotic mineral-based blend combines aquamin® calcified minerals from cork, ireland-based marigot, and nutraflora® prebiotic short-chain fructooligosaccharides (fos) from golden, colo.-based gtc nutrition. deborah cross, an industry analyst with frost & sullivan, said, “the companies have answered the needs of a growing consumer demographic by innovatively targeting nutrition and health within the developing global functional food ingredients market with their science-based combination product.
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early sales figures for densia yoghurt suggest that danone has found a winning niche in the bone health market. danone launched densia in august on the spanish market and early sales indicators supplied by mintel suggest the yoghurt is performing well. carla ogeia lewis, trends and innovation consultant at mintel, told nutra ingredients that densia is enjoying sales numbers that are well above average for the yoghurt category.
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cost recovery and the on-going development of a stream-lined, customer-oriented working method led kerry's ingredients division towards a first half 2007, on both sides of the atlantic. the group, whose food ingredients division encompasses application-specific ingredients, flavours and bio-science businesses, reported total revenue of €2.33bn in the six months ended june 30 2007, representing an up-swing of 5.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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independent sensory testing on the 
the 
dsm 