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ready-meals going local, says datamonitor
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consumer interest in eating locally-sourced produce is encouraging food manufacturers to develop ready-meals made with ingredients sourced from the same region in which the product is sold, says analyst datamonitor. the swift increase in farmers' markets bears testament to the rise of interest in eating local produce, as opposed to that flown in from different corners of the globe and sold on supermarket shelves year-round. but datamonitor's observation indicates that green-linking will become more deeply embedded in the food chain, especially at a time when ingredients suppliers are seeking to cater to the environmental concerns that filter down from the consumer to the retailer to the food manufacturer - their direct client. moreover the trend seems to be stepping out of the realm of produce for consumers to prepare their own meals at home from scratch, and combining with the trend towards convenience, which is particularly prevalent amongst busy working people. datamonitor's review, though its productscan division, takes into account products launched in different markets. the main example it cites hails from the united states, where seattle-based eat local has launched a range of locally-sourced frozen prepared meals. the range is made up of 40 products aimed at single people and families. as well as using ingredients sourced from local organic farms, the company also aims for zero packaging waste and offers refunds when some of the packaging is returned to the store. "with consumers expressing concern about global warming and the cost of transporting food around the world, similar launches are likely to follow," said the datamonitor. other companies have already addressed natural and organic trends in ready meals. for instance asda recently became the first uk supermarket to introduce a range of organic ready meals aimed specifically at children. in the us, kidfresh offers 'all-natural' prepared lunchboxes, which straddle both the health and the convenience trends since they are aimed at parents who do not want their children's diets to suffer as a result of their own busy lifestyles. in an interview with food navigator.com chris langley, of national starch food innovation said that ingredients companies are being encouraged to address sustainability issues by their customers, who in turn are being encouraged by retailers. as part of the overarching sustainability programme of its parent company ici, national starch food innovation recently launched a new stewardship programme from kernel to kitchen, which aims to communicate sustainable practices at every stage of the production process - both internally and externally to its customers and further down the food supply chain. langley said that while five or ten years ago people were primarily concerned about food safety, their views are now further reaching. "[sustainability] is becoming as important as food safety has been in the past," he said. moreover, he added that product stewarding is closely tied in with health. organic and traceable produce is closely associated with imparting health benefits. but datamonitor has also highlighted some other health food trends that are marching into the mainstream, such as prebiotics and superfruits. in canada the canada bread company has launched a prebiotic whole grain bread under its dempster's brand. us' well's dairy has launched a range of superfruits-flavoured yoghurts (such as white cranberry-strawberry and pomegranate-blueberry), which datamonitor says "highlights the way the superfruits concept is gradually moving into the mainstream". for instance, qp corp in japan has launched a functional pasta sauce aimed at active people in their 50s and 60s, which contains phytosterols to target cholesterol reduction.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
30
May
2007
Category :
Ready Meals
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operating overview strong performance in bakery with sales and margin progression frozen re-focused on core product strengths chilled sales growth driven by sandwiches & salads; change programme in ready meals to strengthen operating position investing for growth: brands: goodfella’s pizza re-launch during h1 2010/11 future cost efficiencies: major biscuits investment (project golden) on track with the majority of spend during h1 2010/11 new customers: commenced 10 year british airways supply contract; secured new costa coffee business stefan barden, chief executive, said: \" northern foods has traded solidly in challenging market condtions.
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while recent years have seen food snobs protest about their usage in modern day recipes, new research from mintel finds hot canned meat is well and truly back on the menu, as britain rediscovers the joys of this store cupboard staple.sales of hot canned meats* are steaming. in the last two years alone, sales have grown by a hearty 12%, compared to cold canned meats which grew just 4%. continued promotional activity has helped hot canned meats to grow its share of the canned meat market at the expense of cold meats by attracting new users.
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synergy is launching new range of dairy ingredients for savoury foods intended to help control formulation cost issues and improve the sensory appeal of better-for-you products. as food costs come under scrutiny in the recession, food firms have to perform a balancing act between offering products that are value for money but still address the need for healthier products with less fat, sugar and salt, and the desire for clean label.
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europe's first whole foods market is set to open in london in two weeks' time, but the vast potential of the organic market is being curtailed by a shortage of organic produce, according to organic monitor. the us company currently has 193 outlets in its home country and in the uk, including its five fresh and wild stores in the uk. the new 80,000 sq ft store, which will take up two floors of a former department store, will open to much fan-fare on june 6.
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the image of grains needs a fundamental makeover in order to encourage consumption globally, according to the r&d director of pasta firm barilla, who said the enduring perception of grains as 'empty' energy is the major hurdle that needs to be overcome. this perception, he said, has stayed with consumers since the days of the low-carb craze, and it is up to the grains industry to transform this image to one of 'relevant' and 'good' energy.
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conagra's new 'green is good' marketing campaign for its healthy choice range shows just where food companies are targeting their resources. the campaign, which is aimed at health-conscious consumers, includes television advertising, in-store programs, free-standing inserts in local papers, consumer promotions and coupon sampling. "green is good," said bill partyka, vice president, healthy choice marketing for conagra foods frozen foods.
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warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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