News Feed
|
|
 RSS Feed |
|
If you want have last news about
beauty-enhancing ‘functional foods’ gain momentum
in your rss reader , you can use this link . |
|
|
|
|
| |
 |
dairy, bakery, beverages dominate functional foods
|
|
|
dairy, bakery and beverages account for 72.9 percent of functional foods in the world’s biggest markets with energy/mood enhancement, gut health and heart health the dominant claims, according to a leatherhead food international report. in 2009 figures, dairy accounted for $8.702bn globally, bakery $5.18bn excluding japan, and beverages $2.825bn not including energy and mood drinks. the uk-based organisation said the us and europe will drive growth in the market from $22.923bn in 2009 to $27.126bn in 2015 - an 18.3 per cent growth rate – but warned health claim regulations in the eu and elsewhere could severely crimp market development. it did not include sales of mood/energy products in the figures, despite registering their popularity, trend-wise. credibility is key “the future of functional foods depends on a few key points,” leatherhead observed. “health claim regulations in europe are currently under scrutiny and the future of other global regulations will shape the health claims permitted on packaging.” “credibility is key. regulations are likely to become stricter and only health claims with strong scientific backing will be permitted for use or can be endorsed. consumers are also becoming savvier to the concept of ‘scientifically proven’.” of the other countries in its survey, japan was predicted to record slower growth because its market was older but it remained the biggest functional foods economy with 39.2 per cent of the total market followed by the us (31.1 per cent), the five european countries (28.1 per cent) and australia (1.6 per cent). european market analysis the five european markets - the uk, spain, italy, france and germany – would grow from $5.058bn in 2009 to $6.454 in 2015 – an increase of 27.6 per cent over the time span. the uk has become the largest market for functional foods, having overtaken france in recent years. leatherhead put this down to strong activity in functional dairy and yellow fats as well as “significant initiatives” in breakfast cereals and beverages. france remains the second biggest market followed by germany, spain and italy, “a distant fifth”. leatherhead points out that active health drinks dominate the european market, along with functional yoghurts (showing “dynamic growth”) and functional milks. dairy products account for almost 70 per cent of functional food sales in the five countries. popular brands include danone activia and actimel spoonable and drinking yoghurts, benecol spreads and dairy products, burgen bread, danone danacol, so good soy milk and tropicana essentials fortified juice. japan the japanese market is characterised by a longer association between food and health made by japanese consumers. this is backed by the foods for specified health use (foshu) regulation which controls how health claims are made about functional foods. while the system was slow to take off, it has fostered a market worth almost $9bn. healthy non-foshu products rely on consumer knowledge and implied claims and when added to the mix contribute to a market worth closer to $25bn. “in general, the use of functional ingredients is widespread in japan, with probiotics, vitamins, calcium, and oligosaccharides regarded as almost standard in some sectors of the market.” australia leatherhead defined the australian market as “relatively undeveloped, despite ongoing new product acitivity”. australia’s population of a little over 20m was also cited as a factor. but it said the country had health r&d activity going on in probiotics, drinks, bread and cereals. glycaemic index claims are popular.
Source :foodanddrinkeurope.com
Date :
24
August
2010
Category :
Functional Foods
|
|
from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
|
|
|
food makers confronted by today's challenging economic times must continue to invest hard in innovation to beat the downturn. this year's sial, which opened yesterday in paris, is a showcase of new ideas that could help to boost margins and weather the economic storm. "as a market becomes more difficult, so innovation is increasingly necessary," xavier terlet, ceo of trend tracking agency xtc, told foodnavigator.
|
|
|
food companies have been focussing on value-added products in a bid to reduce their reliance on commodities, which can fluctuate wildly and deliver slim margins. but now that prices of basic foods are at an all-time high, can value-added foods still compete for their share of the consumer buck? the value-added strategy is one that has figured large for food ingredients firms.
|
|
|
the biggest trend in the uk market in recent years has been for manufacturers and retailers to reduce the use of additives, as well as replacing additives used with non-artificial alternatives, says the food and drink federation (fdf). the fdf made the statement in response to a comment, "hooked on es", published across decision news media sites on 10 september.
|
|
|
common preservative sodium benzoate, widely used in soft drinks and other foods, is again at the centre of health concerns after research emerged linking it to cell damage. news of the research, conducted by professor peter piper at the university of sheffield, prompted prominent uk politician norman baker to call for an immediate inquiry into the safety of sodium benzoate in foods.
|
|
|
cutting out the junk will be a major for manufacturers in 2008 said mintel in its prediction of trends to shape food for the next 12 months, as consumers buy into natural and environmentally-friendly products. the food industry has already made headway in removing artificial additives from products. indeed, data drawn from mintel's global new products database and communicated in september showed that more than a thousand new food products claiming to be additive- and preservative-free have been launched in the uk this year.
|
|
|
|
Coca.Cola
|
|
PEPSI
|
|
Mcdonald
|
|
Nestle
|
|
Mars
|
|
Baskin & Robins
|
|
Nutrika
|
|
Mumika
|
|
Chika
|
|
while industry observers and stakeholders continue to speculate on whether 
a global rollout of 