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ciaa looks at health claims
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the eu's nutrition and health claims legislation must give industry the flexibility to invest in r&d to develop healthier foods, warned the president of europe's confederation of food and drink industries (ciaa) at a recent meeting. the ciaa brought together six food companies earlier this year to provide commission officials, meps and member states with an insight into the process of developing health claims and incorporating them into product marketing. "the future eu regulatory framework, while preventing false or misleading claims, must at the same time give industry the flexibility and incentive to continue to invest in research and development, to develop products with a scientifically substantiated health benefit and to inform consumers accordingly," said jean martin, ciaa president, opening the 'from research to label' event. his words echoed those of the european health products manufacturers association, which voiced its concern about the draft legislation when released in july. "superficially these appear helpful but in practice they prevent food and food supplement producers from explaining the contribution of their products to health. flexibility is needed so that labels and literature can use language suited to different degrees of understanding, and messages whose terms are already well-accepted by consumers throughout europe," said pedro vicente azua, ehpm's director of regulatory affairs, in july. the ehpm has complained about article 11 of the regulation, which outlines which foods qualify for specific claims, such as 'high protein', 'high fibre' or 'natural source of vitamins', and how these claims can be worded. it is also fighting to change the prohibition on certain claims, such as behavioural/psychological, slimming and general well being, which should be subject to the same approach as the other claims, the group says. the ciaa meeting included representatives from kellogg, nestlé, belgian chicory ingredients firm orafti, queijo saloio, a portuguese manufacturer of cheeses with health benefits, the soyfoods company so good international and unilever. the companies highlighted the need for harmonisation to ease marketing of products throughout europe, currently subject to a wide set of different national regulations, but they also insisted that consumers are at the center of the innovation process. and if health benefits and the science surrounding them cannot be properly understood by those buying the foods, health claims serve little purpose. "it is essential that food manufacturers retain the flexibility to translate scientific findings into a meaningful message for the consumer," concluded the ciaa members. the british nutrition foundation has also attacked the proposal, suggesting that by its categorisation of foods, it could put consumers off buying healthy, important staples such as bread, milk and cereals. the food industry is hoping to see the regulation on nutrition and health claims amended before it reaches the european parliament. it is scheduled to become law next year.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
10
November
2003
Category :
Food And Health
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products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report. not even the economic slump could dent the digestive health category digestive health, energy and ‘feel the benefit’ take the top three places in the report – ‘10 key trends in food, nutrition & health 2011’, by julian mellentin, the editor of monthly, new nutrition business.
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anti-ageing drinks and bread promoting health and beauty are amongst products gaining pace around the globe, according to datamonitor\'s product launch analytics. citing a surge in functional food and drink products on offer in recent months, the division of business information provider, datamonitor, claims that manufacturers are becoming increasingly aware of the value consciousness of post recession consumers.
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combating muscle wastage in the elderly through greater understanding of the mechanisms of protein coupled with exercise is the primary focus of a three year research project involving nestlé’s research centre and leading sports nutrition and physical performance research institutes. the global population is expected to increase to 9.1bn by 2050 - up from 6.5bn in 2005; and 21 per cent of people will be over the age of 60 in 2050, compared to 10 per cent in 2000.
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the sports nutrition market in europe is set to surpass the €4bn mark by 2010 and is outstripping growth in north america, a report has said. according to 3a business consulting's sports nutrition and ingredients 2007-2010, there is enormous potential for ingredient suppliers to take advantage of the expanding european market. this news shows there could not be a better time for companies to tap into the market, and pitch their products not just at professional athletes but to normal consumers who are looking to improve their diet and live a healthy lifestyle.
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sales of the total fortified foods market in the us reached almost $18 billion (€20.4bn) in 2001, tripling the sales achieved by the market in 1997, according to a new report by market analysts marketresearch.com. the packaged facts report, the us market for fortified foods: expanding the boundaries , shows that foods and beverages distinctly marketed as fortified with nutrients have enjoyed tremendous popularity in recent years and projections for the future demonstrate continued growth, with retail sales forecast to reach $28.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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this week, the latest clutch of research in the just-
manufacturers of 
adm 
spanish firm natraceutical has developed a range of 