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us fortified foods market now worth $18 billion
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sales of the total fortified foods market in the us reached almost $18 billion (€20.4bn) in 2001, tripling the sales achieved by the market in 1997, according to a new report by market analysts marketresearch.com. the packaged facts report, the us market for fortified foods: expanding the boundaries , shows that foods and beverages distinctly marketed as fortified with nutrients have enjoyed tremendous popularity in recent years and projections for the future demonstrate continued growth, with retail sales forecast to reach $28.6 billion by 2006. products sold through supermarkets, other mass-market outlets, and health and natural food outlets were all included in the report. the report explains success within the fortified foods market as a result of the industry's extremely high rate of product development and the fact that consumers have proven quick to purchase enhanced foods as they are introduced to the market. it notes: "sensing a lucrative opportunity, major food and beverage players have focused their attention on the fortified foods industry in recent years, purchasing the successful smaller players that have made this niche market a powerful force within a large and competitive industry." the complex mergers and acquisitions over the last few years, along with rapid product development have combined to make fortified foods "a confusing, though profitable, marketplace." meg hargreaves, vice president of research publishing for marketresearch.com, said: ``small entrepreneurial marketers in the food and beverage industry quickly become candidates for acquisition." ``the absorption of many minor fortified food producers by large companies, as well as the changing regulatory environment, have made this lucrative market rather difficult for some companies to navigate," she added. the report, analysing the three main categories of fortified foods - foods, beverages and baby foods - provides information on consumer demographics, distribution and marketing trends, product development, and emerging promotional campaigns. it also includes historical sales data, as well as market projections through the year 2005. to limit the report to the most dynamic section of the market, the research did not include foods that are universally fortified by law or industry custom. therefore table salt fortified with iodine, whole milk fortified with vitamin d and low-fat milk fortified with vitamins a and d were not included, although milk fortified with acidophilus or other ingredients such as vitamin e was included. also sports nutrition products such as the protein powders used by body-builders and meal replacement drinks were not included in the sales figures.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
15
April
2002
Category :
food industries Economic
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products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report. not even the economic slump could dent the digestive health category digestive health, energy and ‘feel the benefit’ take the top three places in the report – ‘10 key trends in food, nutrition & health 2011’, by julian mellentin, the editor of monthly, new nutrition business.
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anti-ageing drinks and bread promoting health and beauty are amongst products gaining pace around the globe, according to datamonitor\'s product launch analytics. citing a surge in functional food and drink products on offer in recent months, the division of business information provider, datamonitor, claims that manufacturers are becoming increasingly aware of the value consciousness of post recession consumers.
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combating muscle wastage in the elderly through greater understanding of the mechanisms of protein coupled with exercise is the primary focus of a three year research project involving nestlé’s research centre and leading sports nutrition and physical performance research institutes. the global population is expected to increase to 9.1bn by 2050 - up from 6.5bn in 2005; and 21 per cent of people will be over the age of 60 in 2050, compared to 10 per cent in 2000.
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the sports nutrition market in europe is set to surpass the €4bn mark by 2010 and is outstripping growth in north america, a report has said. according to 3a business consulting's sports nutrition and ingredients 2007-2010, there is enormous potential for ingredient suppliers to take advantage of the expanding european market. this news shows there could not be a better time for companies to tap into the market, and pitch their products not just at professional athletes but to normal consumers who are looking to improve their diet and live a healthy lifestyle.
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the eu's nutrition and health claims legislation must give industry the flexibility to invest in r&d to develop healthier foods, warned the president of europe's confederation of food and drink industries (ciaa) at a recent meeting. the ciaa brought together six food companies earlier this year to provide commission officials, meps and member states with an insight into the process of developing health claims and incorporating them into product marketing.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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this week, the latest clutch of research in the just-
manufacturers of 
adm 
spanish firm natraceutical has developed a range of 