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nestlé to evalute protein impact on muscle wastage
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combating muscle wastage in the elderly through greater understanding of the mechanisms of protein coupled with exercise is the primary focus of a three year research project involving nestlé’s research centre and leading sports nutrition and physical performance research institutes. the global population is expected to increase to 9.1bn by 2050 - up from 6.5bn in 2005; and 21 per cent of people will be over the age of 60 in 2050, compared to 10 per cent in 2000. nestlé scientist dr trent stellingwerff said its researchers along with experts from the royal melbourne institute of technology and the australian institute of sport as well mcmaster university in canada are teaming up in order to evaluate the potential of synergising protein intake and exercise to stave off the gradual decline in muscle mass, strength and function for this growing age group. quality of life maintaining an optimal body composition (including adequate muscle mass) throughout the lifespan can greatly enhance general physical performance and the overall quality of life, states the nestlé researcher. he said the project has just been green lighted through the receipt of funding from the australian research council (arc), and will also evaluate the impact of nutrition and exercise on the quality and quantity of muscle mass in young adults with a view to boosting their sport performance. muscle analysis stellingwerff told nutraingredients.com that the nestlé researchers will employ cutting edge technologies such as gene microarray platforms to assess muscle samples post exercise from a genome and molecular biology perspective while the role of the canadian team will be to evaluate protein synthesis in muscle mass. “the studies involving human participants will take place in australia and canada, as the institutes involved are pioneers in the field of nutrition and physical performance and have a long history of undertaking clinical trials in this field,” said stellingwerff. the project teams are primarily focused at this early stage on building the science around macro nutrient proteins through gaining a greater insight into the mechanism and characteristics of their release, said the nestlé scientist. a range of studies during the three year timeframe of the project will assess the impact of exercise combined with either a regular or protein optimised diet, and will include multiple protein types, continued stellingwerff. product potential he added that nestlé’s involvement in the project was also prompted by the long term view the company takes to nutritional product development research. “our work at the nestlé research centre is increasingly concerned with devising products that can benefit the ageing population, with muscle wasting in the elderly an area that does not have a huge body of science behind it,” said stellingwerff. any functional food and drink products that will be developed arising from the resulting project data, he stressed, should have as wide positioning as possible rather than being marketed as medical nutritional products solely so as to benefit a greater percentage of the target population group. drink launch nestlé recently launched a 200ml nutrient drink in switzerland targeting the malnourished elderly – a segment of the population it says is deficient in key nutrients such as vitamin d, calcium and protein. the product – resource senioractiv – is being sold through swiss pharmacies, principally via doctor and medical professional recommendation, with launches in austria, belgium, finland, sweden, italy, the netherlands to follow in 2010. asian and north american debuts were also planned along with other european countries in an “ongoing roll-out”.
Source :foodanddrinkeurope.com
Date :
18
March
2010
Category :
restaurants and Food industrie
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products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report. not even the economic slump could dent the digestive health category digestive health, energy and ‘feel the benefit’ take the top three places in the report – ‘10 key trends in food, nutrition & health 2011’, by julian mellentin, the editor of monthly, new nutrition business.
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anti-ageing drinks and bread promoting health and beauty are amongst products gaining pace around the globe, according to datamonitor\'s product launch analytics. citing a surge in functional food and drink products on offer in recent months, the division of business information provider, datamonitor, claims that manufacturers are becoming increasingly aware of the value consciousness of post recession consumers.
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the sports nutrition market in europe is set to surpass the €4bn mark by 2010 and is outstripping growth in north america, a report has said. according to 3a business consulting's sports nutrition and ingredients 2007-2010, there is enormous potential for ingredient suppliers to take advantage of the expanding european market. this news shows there could not be a better time for companies to tap into the market, and pitch their products not just at professional athletes but to normal consumers who are looking to improve their diet and live a healthy lifestyle.
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the eu's nutrition and health claims legislation must give industry the flexibility to invest in r&d to develop healthier foods, warned the president of europe's confederation of food and drink industries (ciaa) at a recent meeting. the ciaa brought together six food companies earlier this year to provide commission officials, meps and member states with an insight into the process of developing health claims and incorporating them into product marketing.
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sales of the total fortified foods market in the us reached almost $18 billion (€20.4bn) in 2001, tripling the sales achieved by the market in 1997, according to a new report by market analysts marketresearch.com. the packaged facts report, the us market for fortified foods: expanding the boundaries , shows that foods and beverages distinctly marketed as fortified with nutrients have enjoyed tremendous popularity in recent years and projections for the future demonstrate continued growth, with retail sales forecast to reach $28.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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this week, the latest clutch of research in the just-
manufacturers of 
adm 
spanish firm natraceutical has developed a range of 