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danone debuts probiotic yoghurt activia in 69th country: australia
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danone undecided about resubmitting health claims
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the world's largest yoghurt maker in april withdrew applications for the benefits of activia and actimel, saying there was confusion about what kind of scientific evidence the european food safety authority (efsa) required. health claims are keenly followed by investors because they are a powerful marketing tool and allow companies like danone to charge more for well-differentiated products. several brokers had voiced concern the efsa might reject danone's health claims, a move that could hurt the group's image and stock price. activia, a yoghurt that danone says aids digestion, and actimel, a dairy drink it says helps strengthen the body's defences, had combined 2009 sales of 3.7 billion euros. this is 43 percent of the sales of the fresh dairy division and 25 percent of global revenue. the efsa said after a technical meeting on tuesday that it would provide applicants with additional guidelines on the scientific evidence it required. it said it would pursue a dialogue "through on-line consultations and technical workshops to provide additional guidelines to applicants in selected areas, such as gut and immune function, antioxydants, satiety, and mental functions." "it is too early to say if we will resubmit the applications but our intention remains to be able to reapply," a danone spokeswoman told reuters. the industry had been hoping the efsa meeting in parma, italy, would provide more clarity on an approval process which has been criticised as complex, bureaucratic and slow. danone submitted extra evidence last year about the claims it makes for activia and actimel but withdrew it in april. one source close to the matter told reuters that one encouraging development from the meeting was that efsa would hold a workshop on gut and immune claims before the end of the year. these health sectors are at the heart of the two applications danone withdrew. for danone, the efsa review process has not been a smooth road. in april 2009, it withdrew its applications on activia and actimel as there was confusion about what data the efsa needed. danone filed new applications covering the two products late last year and early this year.
Source :flex-news-food.com
Date :
2
June
2010
Category :
Dairy Products
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global probiotics leader danone has paid an undisclosed sum to swedish dairy skånemejerier for a 51 per cent stake in its probiotic juice brand, proviva. expanding the €40m brand beyond its swedish core is high on the agenda, as is confirmation of its digestive health claims that are approved in sweden, but not as yet by the european food safety authority (efsa). fellow swedish company, probi the supplier of the lp299v strain used in the beverage launched in 1994, has also benefitted in the deal with 10-year supply contracts affirmed.
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nine months after the european food safety authority (efsa) handed in a positive safety assessment for conjugated linoleic acid (cla), the weight management ingredient will be assessed by the european commission as it continues its protracted journey to attain eu novel foods status. body shaping and toning is the predominate cla claim, although to date, efsa\'s health claims panel has not accepted cla claim-backing science february 21 will see the ec’s standing committee on the food chain and animal health (scofcah) entertain member state views on draft opinions for the use of proprietary versions of cla owned by market leaders lipid nutrition and basf-owned cognis in foodstuffs across the eu.
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danone has resubmitted an article 13.5 gut health claim for its flagship probiotic product, activia, to the european food safety authority (efsa). the company said it had refined its approach in the wake of meetings with efsa and the experience of others in the process and come up with a submission it is “fully confident” of. “we have redrafted the whole dossier, including rewording of the scientific claim, to take aboard elements coming from the june 15 stakeholder meeting [with efsa],” danone vice president of external affairs and head of eu regulatory affairs, patrick o’quin, told nutraingredients this morning.
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after taking part in a pharmanager seminar at vitafoods in geneva, dr jean-michel antoine, a 30-year research and development veteran at danone, tells shane starling why the french dairy firm has pulled three article 13.5 probiotic yoghurt claims from the european union nutrition and health claims process. you must have javascript enabled. download podcastdr jean-michel antoinesenior scientistdanone 04:01 subscribe to podcast: rss he said danone remained confident its immunity and gut health claims would be approved by the european food safety authority (efsa), but it wanted to wait until further guidance, due this month, was issued by the assessor.
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the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week.
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global probiotics leader danone says its withdrawn probiotic health claim dossiers will remain untouched on its shelves at least until it attends a gut and immune health claim workshop to be hosted by efsa this year. danone for the second time in a year withdrew its article 13.5 immune and gut health claims from the european union health claims process in april, citing a lack of clarity about dossier requirements which it hoped would be at least in part be resolved at the european food safety authority (efsa) stakeholder’s meeting held tuesday in parma, italy.
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