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News of danone debuts probiotic yoghurt activia in 69th country: australia
danone backs probiotic juice with proviva investment
cla gains eu hearing as novel foods status beckons
danone awaits efsa guidance on probiotic health claims
danone withdraws marquee probiotic health claims (again)
danone resubmits marquee probiotic gut health claim
danone plays waiting game on health claims
danone tells efsa: health claims “learning experience” is too costly
efsa gut health workshop will decide danone’s next claims move
danone undecided about resubmitting health claims
danone to go head-to-head with fonterra and parmalat
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  danone undecided about resubmitting health claims  

the world's largest yoghurt maker in april withdrew applications for the benefits of activia and actimel, saying there was confusion about what kind of scientific evidence the european food safety authority (efsa) required. health claims are keenly followed by investors because they are a powerful marketing tool and allow companies like danone to charge more for well-differentiated products. several brokers had voiced concern the efsa might reject danone's health claims, a move that could hurt the group's image and stock price. activia, a yoghurt that danone says aids digestion, and actimel, a dairy drink it says helps strengthen the body's defences, had combined 2009 sales of 3.7 billion euros. this is 43 percent of the sales of the fresh dairy division and 25 percent of global revenue. the efsa said after a technical meeting on tuesday that it would provide applicants with additional guidelines on the scientific evidence it required. it said it would pursue a dialogue "through on-line consultations and technical workshops to provide additional guidelines to applicants in selected areas, such as gut and immune function, antioxydants, satiety, and mental functions." "it is too early to say if we will resubmit the applications but our intention remains to be able to reapply," a danone spokeswoman told reuters. the industry had been hoping the efsa meeting in parma, italy, would provide more clarity on an approval process which has been criticised as complex, bureaucratic and slow. danone submitted extra evidence last year about the claims it makes for activia and actimel but withdrew it in april. one source close to the matter told reuters that one encouraging development from the meeting was that efsa would hold a workshop on gut and immune claims before the end of the year. these health sectors are at the heart of the two applications danone withdrew. for danone, the efsa review process has not been a smooth road. in april 2009, it withdrew its applications on activia and actimel as there was confusion about what data the efsa needed. danone filed new applications covering the two products late last year and early this year.


    Source :flex-news-food.com     Date : 2  June   2010    Category : Dairy Products


danone backs probiotic juice with proviva investment

global probiotics leader danone has paid an undisclosed sum to swedish dairy skånemejerier for a 51 per cent stake in its probiotic juice brand, proviva. expanding the €40m brand beyond its swedish core is high on the agenda, as is confirmation of its digestive health claims that are approved in sweden, but not as yet by the european food safety authority (efsa). fellow swedish company, probi the supplier of the lp299v strain used in the beverage launched in 1994, has also benefitted in the deal with 10-year supply contracts affirmed. more

 Source : foodanddrinkeurope.com   Date : 29 July 2010   Category : Beverages
cla gains eu hearing as novel foods status beckons

nine months after the european food safety authority (efsa) handed in a positive safety assessment for conjugated linoleic acid (cla), the weight management ingredient will be assessed by the european commission as it continues its protracted journey to attain eu novel foods status. body shaping and toning is the predominate cla claim, although to date, efsa\'s health claims panel has not accepted cla claim-backing science february 21 will see the ec’s standing committee on the food chain and animal health (scofcah) entertain member state views on draft opinions for the use of proprietary versions of cla owned by market leaders lipid nutrition and basf-owned cognis in foodstuffs across the eu. more

 Source : foodanddrinkeurope.com   Date : 8 February 2011   Category : Rest
danone awaits efsa guidance on probiotic health claims

french dairy giant danone has withdrawn claims from the controversial eu nutrition and health claim process because it is waiting for procedural guidance from the claims assessment agency, the european food safety authority (efsa). danone issued a statement to that effect on friday evening after nutraingredients.com revealed it had pulled from the process two article 13. more

 Source : Food Safety, HACCP, Food Quality, Food Microbiology, Hygiene   Date : 20 April 2009   Category : Dairy Products
danone withdraws marquee probiotic health claims (again)

almost a year to the day after danone first withdrew submissions for its best-selling probiotic yoghurts from the european union health claims system, the french dairy giant has pulled its claims from the system once again. citing an ongoing lack of communication and clarity in the european food safety authority (efsa) process, danone announced the withdrawal of its article 13. more

 Source : foodanddrinkeurope.com   Date : 15 April 2010   Category : Food And Health
danone resubmits marquee probiotic gut health claim

danone has resubmitted an article 13.5 gut health claim for its flagship probiotic product, activia, to the european food safety authority (efsa). the company said it had refined its approach in the wake of meetings with efsa and the experience of others in the process and come up with a submission it is “fully confident” of. “we have redrafted the whole dossier, including rewording of the scientific claim, to take aboard elements coming from the june 15 stakeholder meeting [with efsa],” danone vice president of external affairs and head of eu regulatory affairs, patrick o’quin, told nutraingredients this morning. more

 Source : foodanddrinkeurope.com   Date : 1 December 2009   Category : Food And Health
danone plays waiting game on health claims

after taking part in a pharmanager seminar at vitafoods in geneva, dr jean-michel antoine, a 30-year research and development veteran at danone, tells shane starling why the french dairy firm has pulled three article 13.5 probiotic yoghurt claims from the european union nutrition and health claims process. you must have javascript enabled. download podcastdr jean-michel antoinesenior scientistdanone 04:01 subscribe to podcast: rss he said danone remained confident its immunity and gut health claims would be approved by the european food safety authority (efsa), but it wanted to wait until further guidance, due this month, was issued by the assessor. more

 Source : foodanddrinkeurope.com   Date : 11 May 2009   Category : Seminars,Congresses and festiv
danone tells efsa: health claims “learning experience” is too costly

the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week. more

 Source : foodanddrinkeurope.com   Date : 7 December 2010   Category : food industries Economic
efsa gut health workshop will decide danone’s next claims move

global probiotics leader danone says its withdrawn probiotic health claim dossiers will remain untouched on its shelves at least until it attends a gut and immune health claim workshop to be hosted by efsa this year. danone for the second time in a year withdrew its article 13.5 immune and gut health claims from the european union health claims process in april, citing a lack of clarity about dossier requirements which it hoped would be at least in part be resolved at the european food safety authority (efsa) stakeholder’s meeting held tuesday in parma, italy. more

 Source : foodanddrinkeurope.com   Date : 3 June 2010   Category : restaurants and Food industrie
danone to go head-to-head with fonterra and parmalat

french food giant danone is to enter the australian market through a dairy products venture with local milk co-op murray goulburn. products from the venture are scheduled for launch next year but murray goulburn md stephen o’rourke said on friday (14 may) the companies could “enter the australian yoghurt market with confidence”. the venture will use murray goulburn’s site at kiewa in north-east victoria and is expected to boost jobs at the facility. more

 Source : ausfoodnews.com.au   Date : 18 May 2010   Category : restaurants and Food industrie
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