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mars braced for ongoing reformulation battle
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mars says it will continue to reformulate its products to remove artificial colours, additives and saturated fats where feasible, as it launches a new advertising campaign to play up its ingredient commitments. a company spokesperson told confectionerynews.com that while it had been focusing on promoting reformulation since 2006, research and development into additives was ongoing, particularly in the field of saturated fats. the comments come as mars’ uk-arm launches a new advertising campaign in a bid to promote its work in recent years to change the ingredients used in some of its leading brands such as maltesers, snickers and the mars bar. artificial additives have received much media attention recently, particularly following the publication of the southampton study last year, which linked certain food colourings to hyperactivity in children. these concerns along with wider worries over childhood obesity have led a number of the world’s leading sweet makers including cadbury and nestle to review the types of ingredients being used in their products. mars said that despite its decision to promote the efforts it had already made to cut out additives like the seven mentioned in the southampton study, there was work ahead. “{we are] constantly reviewing and improving our entire product offering but it is not possible to reformulate all of our products at the same speed,” said the mars spokesperson. “we have taken a large step in the right direction by removing artificial colours and flavourings from our best selling ranges, and we aren't stopping there. “ ‘raising the bar’ mars said that its latest promotional campaign, entitled ‘raising the bar’, would continue in print media for the remainder of 2008 and would continue into the next year in an as yet unknown form. the company said that it hoped the scheme would inform consumers of its reformulation commitments to better understand what exactly they are consuming in relation to their diets. a spokesperson for the group claimed that mars had been looking for many years as to how it can improve its products to meet growing consumer health concerns over additives and trans fats. “our programme to reduce [trans fats] began in 2002 and they have been reduced by 85 per cent since this time,” said the spokesperson. “now there are no mars products containing more than 1 per cent and 99 per cent contain less than 0.5 per cent trans fat. uk-based rival cadbury has also pledged to cut out artificial colourings from its confectionery products, announcing in april that it hoped to have removed them completely from its portfolio by the end of the year. southampton study the additives debate has intensified over the last 12 months following the publication of the southampton study into food colourings. the uk food standards agency (fsa) decided earlier this year to push for a national voluntary removal of the additives through extensive reformulation, while advising the european food safety authority (efsa) to implement a ban. pressure on the confectionery sector the six colours linked to hyperactivity by the southampton study were tartrazine (e102), quinoline yellow (e104), sunset yellow (e110), carmoisine (e122), ponceau 4r (e124) and allura red (e129). while the fsa's conclusions will not result in an immediate ban, they do increase the pressure placed on the entire food industry to consider reformulation. the food commission, which campaigns for healthier, safer food, listed on its website more than 1,000 products available in the uk that still contain the six colours. the majority of these products are from the confectionery sector, whose products are primarily aimed at children, therefore resulting in particular scrutiny of confectionery companies.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
8
September
2008
Category :
restaurants and Food industrie
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the paper and packaging industries are taking a hands-on role in exploring ways to curb the presence of mineral oils in the manufacture of their products, said a leading trade body. cepi managing director teresa presas the confederation of european paper industries (cepi) outlined the complex nature of the problem - and what it is doing to address the issue - in the wake of intense media speculation yesterday over the potential health threat from the toxic substance leaching from packaging.
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major food manufacturers are revamping their packaging amid concerns over the long term health hazards posed by mineral oils leaching from recycled cardboard into foods. weetabix, kellogg and jordans have all taken steps to change to packaging that does not contain mineral oils , according a report from the bbc. the confederation of european paper industries (cepi) said steps were already being taken to address the issue and that the industry regarded it seriously.
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campylobacter has been detected on the external packaging of 40 per cent of fresh chickens on sale in shops across one major uk city, a study has found. the report from birmingham city council urged meat processors to use stronger packaging , called on supermarkets to employ better display techniques and suggested a public awareness campaign in a bid to cut the risk of cross-contamination of the foodbourne bacteria from external packing.
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liberal democrat peer lord clement-jones has called on the department of health to explain how spending £322,000 of taxpayers\' money on a study addressing consumer concerns over aspartame represents value for money at a time when budgets are so stretched. clement-jones: value for money the study - commissioned by the food standards agency last year - is not testing the safety of aspartame, \"which has already been established\", but is designed to address \"anecdotal reports\" from consumers claiming to have had adverse reactions to the high intensity sweetener (stomach aches and headaches).
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the european food safety authority (efsa) has reaffirmed the safety of monsanto's genetically modified (gm) gt73 oilseed rape, stating that it is unlikely to have a detrimental effect on human or animal health or the environment when used for food and feed uses. efsa was asked by the european commission to assess the impact on human and animal health as well as the environment from the renewal of two applications covering the continued marketing of existing food produced from oilseed rape gt73 (refined oil and food additives) and existing feed materials and feed additives produced from it.
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three judges will consider an appeal against a high court ruling over the rights to call aspartame a “nasty” early next year. ajinomoto – the world’s leading supplier of the sweetener – took legal action against asda in 2008 to challenge its use of the word ‘nasty’ to describe aspartame. asda has also banned the use of aspartame in its own-label range. however, while high court judge mr justice tugendhat (in july this year) agreed that aspartame was not unsafe, he concluded that calling it ‘nasty’ did not amount to malicious falsehood.
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the biggest trend in the uk market in recent years has been for manufacturers and retailers to reduce the use of additives, as well as replacing additives used with non-artificial alternatives, says the food and drink federation (fdf). the fdf made the statement in response to a comment, "hooked on es", published across decision news media sites on 10 september.
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australia\'s food watchdog on monday recalled and stopped imports of another soy sauce with a high level of a cancer-causing chemical - the 17th asian-made soy sauce product withdrawn from australian stores in the past nine months. the australia new zealand food authority (anzfa) said a king brand \"new soy sauce\" imported from vietnam was found to contain unacceptably high levels of a chloropropanol called 3-mcpd - 200 times higher than the level deemed to be safe.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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glaxosmithkline (gsk) has withdrawn one of its lucozade 