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News of efsa rejects danone and yakult probiotic appeals
valio: efsa ignored peer-reviewed data in probiotic claim rejection
efsa rejects 86-study strong valio probiotic gut health claim
efsa rejects probiotic “heart cheese” health claim
danone tells efsa: health claims “learning experience” is too costly
valio set to take probiotic juice global
danone tells efsa: health claims “learning experience” is too costly
probi ‘not affected’ by efsa rejection of health claim
yakult fights efsa’s doubt on probiotic health claims
yakult confident about probiotic dossier
how eu health claim rules affect tv and radio ads
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  yakult fights efsa’s doubt on probiotic health claims  

japanese dairy firm yakult has said it will continue to conduct human studies to back-up the health benefits of its probiotic products, after the european food safety authority (efsa) cast doubt on health claims for probiotics. in a series of opinions published on tuesday, efsa assessed more than 800 health claims from food companies. the claims included assertions that probiotic bacteria strains boost the immune system and reduce gut problems. however, efsa’s independent panel of scientists found no “cause and effect relationship” had been established between the consumption of the strains lactobacillus fermentum and lactobacillus plantarum in maintaining immune defences. in particular, the panel examined a dossier of 12 studies submitted by yakult for its own strain of probiotic bacteria, lactobacillus casei shirota. the panel found that all were “inadequate” to support the company’s claim that its products maintained immune defences against the common cold. in a statement today, yakult said that the health claim submitted by yakult to efsa was a “specific health claim within a limited area”, relating to maintenance of upper respiratory tract health. “this is just one aspect of research and claim evidence that we have been working on,” a spokesperson for yakult said. “the claim was supported by well-designed double-blind placebo-controlled human studies. “as pioneer in probiotics…yakult will continue to conduct human studies, exploring and confirming the health benefits of its probiotic products,” it added. the firm said it wished to discuss the evaluation process, scientific criteria and the published outcome with efsa. “taking into consideration the outcome of this assessment by efsa, we will focus all our efforts on the preparation and submission of new health claim dossiers,” yakult said. “we also expect that the guidelines currently being drafted by efsa that will be discussed at the stakeholder meeting on 2 december will further clarify the scientific requirements for dossiers. with the benefit of this further guidance, the company anticipates a positive efsa opinion in due course.” the opinions are the latest in a series of rulings by efsa, which has already published five opinions on claims relating to probiotics. in october last year, a number of health claims for ‘probioticdrinks and yoghurts were rejected by europe’s food safety watchdog in its first assessment. since then, the eu has rejected danone’s claim that immunofortis, an ingredient added to its baby formula products, strengthens babies’ immune systems. danone also withdrew two scientific health benefit claims for its activia and actimel products months later. in a statement today, danone said that none of its products were included in the efsa opinions released yesterday. “danone has always supported the principal of european regulations, however the process is complex,” a spokesperson for the firm said. “efsa is offering more dialogue to dossier applicants to clarify requirements with a ‘gut and immune health workshop’ planned for 2 december, that danone will attend. “in light of this, danone temporarily withdrew applications concerning actimel and activia earlier in the year, pending clarification of rules for assessment which it hopes will be made at the workshop,” the firm added. “a third danone application is still in the process. efsa has not yet completed its review of all probiotic products and danone remains fully confident of the science backing its products.” efsa is expected to finalise the evaluations of all ‘general function’ health claims by the end of june 2011. just-food is the world’s leading portal for the global pre-packaged food and retail industries. its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month.
http://www.just-food.com -->


    Source :ausfoodnews.com.au     Date : 21  October   2010    Category : Food And Health


valio: efsa ignored peer-reviewed data in probiotic claim rejection

frustrated finnish dairy and ingredients firm valio says the european food safety authority (efsa) rejection of its probiotic claim contradicted or ignored peer reviewed data in its dossier that included 86 studies. efsa has rejected immunity claims made on products like lgg-containing gefilus in what may be the most contentious rejection yet, efsa’s health claims panel refused valio’s gut health dossier based on the lactobacillus rhamnosus gg (lgg) strain that included 45 human studies and 41 non-human studies for failing to demonstrate causality. more

 Source : foodanddrinkeurope.com   Date : 7 June 2011   Category : Food And Health
efsa rejects 86-study strong valio probiotic gut health claim

the european food safety authority has rejected an article 13.5 health claim that sought to link consumption of the probiotic strain, lactobacillus rhamnosus g g, with gastrointestinal benefits. efsa ha rejected a valio probiotic gut health claim finnish dairy and ingredients group valio submitted 45 human studies and 41 non-human studies in its dossier for a claim that the strain could help, “to maintain defence against intestinal pathogens”. more

 Source : foodqualitynews.com   Date : 6 June 2011   Category : Food And Health
efsa rejects probiotic “heart cheese” health claim

the european food safety authority (efsa) has rejected an article 13.5 claim that sought to link a probiotic cheese called harmony with heart health benefits. efsa rejects 38-publication strong dossier for probiotic heart health cheese efsa’s panel on dietetic products, nutrition and allergies (nda) found estonian firm piimandusühistu e-piim’s dossier that contained 38 publications did not substantiate the proposed claim that read: “regular consumption (at least 3 weeks) of 50 g/day südamejuust (heart cheese) of harmony brand comprising probiotic lactobacillus plantarum tensia helps to maintain the cardio-vascular system/heart health through reduction of blood pressure. more

 Source : foodanddrinkeurope.com   Date : 16 February 2011   Category : Dairy Products
danone tells efsa: health claims “learning experience” is too costly

the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week. more

 Source : foodanddrinkeurope.com   Date : 7 December 2010   Category : food industries Economic
valio set to take probiotic juice global

finnish dairy and ingredients supplier valio is planning to expand the reach of its probiotic juice gefilus as interest in the sector intensifies. gefilus going global? the company confirmed it will soon expand the lactobacillus rhamnosus gg-fortified product beyond the scandinavian markets it has thus far concentrated on. “it’s clear that suddenly there’s a lot going on in this field,” kalle leporanta, export manager at valio dairy innovative concepts and technologies told new nutrition business. more

 Source : foodanddrinkeurope.com   Date : 9 November 2010   Category : Beverages
danone tells efsa: health claims “learning experience” is too costly

the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week. more

 Source : foodnavigator.com   Date : 7 December 2010   Category : food industries Economic
probi ‘not affected’ by efsa rejection of health claim

probi says its business will not be affected by a recent european food safety authority (efsa) ruling that there is not enough evidence linking a proprietary probiotic strain to a decrease in potentially harmful pathogens in the gut. efsa’s panel on dietetic products, nutrition and allergies (nda) looked at health claims related to lactocacillus plantarum 299 (dsm 6595, 67b). more

 Source : foodqualitynews.com   Date : 28 October 2010   Category : restaurants and Food industrie
yakult confident about probiotic dossier

probiotics player yakult is confident the european food safety authority (efsa) will hand its probiotic-immunity health claim dossier a positive opinion, despite the agency contacting it with further questions. yakult europe’s dutch-based communications manager, jan-albert blaauw said efsa’s panel on dietetic products, nutrition and allergies (nda) had requested further “technical” information for its dossier, which yakult had provided. more

 Source : foodanddrinkeurope.com   Date : 3 August 2010   Category : Rest
how eu health claim rules affect tv and radio ads

the uk broadcast committee of advertising practice (bcap) has revised its guidelines to bring them in line with the 2006 european union nutrition and health claims regulation (nhcr). all broadcasts will now be governed by the regulation with groups like the advertising standards authority (asa) acting as watchdog. already stricter interpretation of the link between marketing and science has been apparent in some asa rulings including one against danone for children's immunity health claims it was making in tv adverts for its probiotic drinking yoghurt, actimel. more

 Source : foodanddrinkeurope.com   Date : 3 February 2010   Category : restaurants and Food industrie
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