News Feed
|
|
 RSS Feed |
|
If you want have last news about
efsa rejects danone and yakult probiotic appeals
in your rss reader , you can use this link . |
|
|
|
|
| |
 |
valio set to take probiotic juice global
|
|
|
finnish dairy and ingredients supplier valio is planning to expand the reach of its probiotic juice gefilus as interest in the sector intensifies.
gefilus going global? the company confirmed it will soon expand the lactobacillus rhamnosus gg-fortified product beyond the scandinavian markets it has thus far concentrated on. “it’s clear that suddenly there’s a lot going on in this field,” kalle leporanta, export manager at valio dairy innovative concepts and technologies told new nutrition business. self activation “for ten years we have been proving the concept in the finnish market and we have kept a low profile. but now we are activating ourselves. we have learnt many valuable lessons from building up the international network of licensing agreements for lgg in dairy and that puts us in a good position to work with the juice drink companies and bring them a related but different area of expertise.” danone’s recently announced partnership with swedish probiotic supplier probi and dairy, skånemejerier, which looks set to take skåne’s probiotic juice brand proviva brand beyond sandinavian shores has caused a level of strategic rethinking in the sector, according to industry analysts. both proviva and gefilus have achieved success on home markets but made little headway elsewhere to date. but as probi does for its lactobacillus plantarum 299v probiotic strain, valio has global rights for its lactobacillus rhamnosus gg, called lgg. while the european food safety authority (efsa) has rejected an article 13.5 gut health claim for formulations containing lgg, it remains one of the most well-researched probiotics strains in the world with more than 500 papers published on it. gefilus used to make gut health claims but now states simply a “strong dose of immunity”. gefilus sell at about a 100 per cent premium over regular juices in finland (about €2 per lire) and is also sold in a one-shot format. while pundits have pointed to the difficult time many probiotic products have had outside of the core platforms of spoonable and drinkable yoghurts, a probiotic juice, goodbelly, was launched in the us in 2007 by a company established by steve demos. demos is the man who turned soy milk brand, silk, into a mainstream player before selling it and the company that made it, white wave, to dean foods in 2002. arla ingman oy ab also has a 100 per cent biogaia-supplied probiotic juice under the rela brand that has been on-market in finland since 1999. efsa’s opinion on lgg can be found here.
Source :foodanddrinkeurope.com
Date :
9
November
2010
Category :
Beverages
|
|
the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week.
|
|
|
the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week.
|
|
|
probi says its business will not be affected by a recent european food safety authority (efsa) ruling that there is not enough evidence linking a proprietary probiotic strain to a decrease in potentially harmful pathogens in the gut. efsa’s panel on dietetic products, nutrition and allergies (nda) looked at health claims related to lactocacillus plantarum 299 (dsm 6595, 67b).
|
|
|
probiotics player yakult is confident the european food safety authority (efsa) will hand its probiotic-immunity health claim dossier a positive opinion, despite the agency contacting it with further questions. yakult europe’s dutch-based communications manager, jan-albert blaauw said efsa’s panel on dietetic products, nutrition and allergies (nda) had requested further “technical” information for its dossier, which yakult had provided.
|
|
|
the uk broadcast committee of advertising practice (bcap) has revised its guidelines to bring them in line with the 2006 european union nutrition and health claims regulation (nhcr). all broadcasts will now be governed by the regulation with groups like the advertising standards authority (asa) acting as watchdog. already stricter interpretation of the link between marketing and science has been apparent in some asa rulings including one against danone for children's immunity health claims it was making in tv adverts for its probiotic drinking yoghurt, actimel.
|
|
|
|
Coca.Cola
|
|
PEPSI
|
|
Mcdonald
|
|
Nestle
|
|
Mars
|
|
Baskin & Robins
|
|
Nutrika
|
|
Mumika
|
|
Chika
|
|
frustrated 
the 
the 
japanese 