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efsa rejects danone and yakult probiotic appeals
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efsa rejects 86-study strong valio probiotic gut health claim
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the european food safety authority has rejected an article 13.5 health claim that sought to link consumption of the probiotic strain, lactobacillus rhamnosus g g, with gastrointestinal benefits. efsa ha rejected a valio probiotic gut health claim finnish dairy and ingredients group valio submitted 45 human studies and 41 non-human studies in its dossier for a claim that the strain could help, “to maintain defence against intestinal pathogens”. but efsa’s panel on dietetic products, nutrition and allergies (nda) found the studies insufficiently strong to back the claim. “in weighing the evidence, the panel took into account that only one out of five human intervention studies showed an effect of lgg consumption on the development of gi infections, and that two human intervention studies did not show an effect of lgg consumption on the stimulation of protective immune responses after oral (viral) vaccination,” the nda concluded. “on the basis of the data presented, the panel concludes that a cause and effect relationship has not been established between the consumption of lgg and maintenance of defence against pathogenic gastrointestinal microorganisms.” valio was not available for detailed comment at the time of publication, but was expected to appeal the verdict in the 30-day window available to it. the nda said five human intervention trials relevant to the scientific substantiation of the claim were inadequate to back it because: one did not show an effect of lgg consumption on the incidence of traveller’s diarrhoea. one did not show an effect on the incidence or duration of gi infections in free-living children. two out of three did not show an effect on the incidence or duration of gi infections in hospitalised children. it thus concluded that, “the evidence provided does not establish that consumption of lgg has an effect on the development of gi infections.” it also found that: two human intervention studies did not show an effect of lgg consumption on the stimulation of protective immune responses after oral (viral) vaccination. a number of human intervention studies on the effect of lgg consumption on the duration and/or severity of diarrhoea in children with acute diarrhoea due to gi infections, as well as two meta-analyses and one consensus opinion did not establish efficacy when lgg was used as coadjutant in the treatment of gi infection. six studies in healthy adults and children under antibiotic treatment and two meta-analyses which included studies on the prevention of antibiotic-induced diarrhoea did not provide adequate information about the aetiology of diarrhoeal episodes, and that antibiotic treatment may induce diarrhoea by mechanisms unrelated to gi infections. the opinion can be found here. peptides valio in february submitted an article 13.5 proprietary and emerging science health claim proposal linking peptides and blood pressure to the european food safety authority (efsa). the claim states: "peptides ipp (isoleucine-proline-proline) and vpp (valine-proline-proline) help to maintain normal blood pressure". probiotech, milan, june 23-24 for the latest developments with real market relevance in pre- and probiotic science, formulation, markets and marketing places are still available at probiotech in milan, italy, on june 23-24. leading academics, analysts, regulatory and industry experts will share their know-how in areas like probiotic films, animal feed, genonomics, pharma formulations.
Source :foodqualitynews.com
Date :
6
June
2011
Category :
Food And Health
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the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week.
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the european food safety authority (efsa) has repeatedly emphasised that the 2006 eu nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member states and the european commission. that may be so, but it is a highly expensive learning process, with the greatest burden of cost being borne by industry players like danone, the company’s vice president of research and development in its dairy division, frederic rené, said after efsa’s gut/immune function meeting in amsterdam last week.
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probi says its business will not be affected by a recent european food safety authority (efsa) ruling that there is not enough evidence linking a proprietary probiotic strain to a decrease in potentially harmful pathogens in the gut. efsa’s panel on dietetic products, nutrition and allergies (nda) looked at health claims related to lactocacillus plantarum 299 (dsm 6595, 67b).
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probiotics player yakult is confident the european food safety authority (efsa) will hand its probiotic-immunity health claim dossier a positive opinion, despite the agency contacting it with further questions. yakult europe’s dutch-based communications manager, jan-albert blaauw said efsa’s panel on dietetic products, nutrition and allergies (nda) had requested further “technical” information for its dossier, which yakult had provided.
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the uk broadcast committee of advertising practice (bcap) has revised its guidelines to bring them in line with the 2006 european union nutrition and health claims regulation (nhcr). all broadcasts will now be governed by the regulation with groups like the advertising standards authority (asa) acting as watchdog. already stricter interpretation of the link between marketing and science has been apparent in some asa rulings including one against danone for children's immunity health claims it was making in tv adverts for its probiotic drinking yoghurt, actimel.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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frustrated 
the 
japanese 