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shoppers mistakenly believe sea salt contains less sodium
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many consumers still mistakenly believe that sea salt contains less sodium than table salt, although its primary allure remains its all-natural, unprocessed image, according to one leading supplier. sea salt contains trace levels of several important minerals while cargill always made it clear to customers that sea salt did not contain less sodium than table salt, gram for gram, many consumers were still laboring under the misconception that it did, the firm’s marketing manager for salt, john franklin told foodnavigator-usa.com. “i think consumers do have that perception, although we try and be clear that sea salt does not have less sodium. it’s still sodium chloride, just like table salt." 61 percent of consumers think sea salt is lower in sodium, his comments follow a recent survey by the american heart association revealing that 61 percent of us consumers agreed that sea salt represented a “low-sodium alternative" to table salt (which is mined from underground salt deposits, processed to eliminate minerals and usually contains anti-caking agents). while some suppliers argued that the intense flavor of sea salt meant manufacturers could use a little less – thereby reducing sodium – this was not necessarily the case, said franklin. “it’s very subjective, and you’d have to look at this on an application-specific basis, while you will also get different results in topical applications versus in soup for example. but generally, you can’t really use less [sea salt vs table salt].” the wholegrain of salts? sea salt naturally contained beneficial minerals that were stripped out of table salt such as magnesium, calcium and potassium, but its biggest usp was its unprocessed image, said franklin. “consumers perceive it as healthier, more natural, more premium and better tasting because it’s less refined. it’s just evaporated by the sun and the wind. it’s seen as the wholegrain of salts.” he added: “we don’t break down sales segment by segment, but our sea salt sales are up strongly. more than 5,000 new products have been introduced to the us in the past five years according to the innova new product database “chips are the biggest market, but we’re also supplying it to firms making soups, crackers, pretzels, breakfast cereals, pasta and breads, and seasoning blends.” consumer education dr rachel johnson, professor of nutrition at the university of vermont in burlington, said: “sea salt and regular table salt contain about the same amount of sodium chloride. regardless of which you prefer, high intakes of sodium increase your risk of high blood pressure.”
Source :foodnavigator.com
Date :
21
July
2011
Category :
Codiments,Desserts,food additi
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seaweed may hold the key to reducing salt in foods without affecting the shelf life and taste of the product, according to a new project from the uk. researchers at sheffield hallam university, working in collaboration with seagreens, are exploring the potential of seaweed granules to replace salt (sodium chloride) in processed food. “this will change the food industry, undoubtedly,” dr andrew fairclough told foodnavigator.
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