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a scottish entrepreneur claims that two top food manufacturers and a major supermarket have shown interest in licensing an innovative colour-changing label that tells consumers how fresh their food is, which could be used on products within 12 months. the uwi label: appearing on a supermarket shelf near you within 12-18 months? according to strathclyde university research, around 8.

uk organic food makers have launched a marketing campaign they hope will improve consumer understanding of the sector and boost sales.the three-year “why i love organic” campaign, launched by sector body the organic trade board (otb), costs gbp2m (us$3.1m). half the investment has been put up by the organic industry with the rest coming from the eu. the campaign, which aims to “democratise” the organic sector by getting consumers to talk about why they buy organic products, is the first significant push by the sector in the uk.

half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.

thorntons announced today that it plans to close at least 120 own stores, replacing many with franchised outlets, and will also seek savings of more than £2m a year by cutting supply chain costs. the stores will close over the next three years – with another 60 out of a total of 370 under review – and the chocolate firm will also outsource storage and distribution to dhl, cutting supply chain and central costs by more than £2m a year from 2012/13.

cutting food waste to feed the world 11-05-2011 over a billion tonnes squandered each year about one third of food produced for humans is lost or wasted11 may 2011, rome - roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted, according to an fao-commissioned study.the document, global food losses and food waste, was commissioned by fao from the swedish institute for food and biotechnology (sik) for save food!, an international congress being held in düsseldorf 16-17 may at the trade fair of the international packaging industry interpack2011.

wal-mart, the nation\'s largest grocer, says it will reformulate thousands of products to make them healthier and push its suppliers to do the same, joining first lady michelle obama\'s effort to combat childhood obesity. the first lady accompanied wal-mart executives thursday as they announced the effort in washington.

uk consumers are increasingly keen on ethnic cuisine, but the market in mainland europe remains ‘fragmented’, according to a new report from market research firm keynote. in its 2011 market report ethnic foods, keynote estimates that the uk market for ethnic foods and rice was worth around £1.64bn in 2009 – the latest year where figures are available – an increase of 10.4% on the previous year.

holy fish sticks! scientists finally have some good news about fat in our foods.contrary to fears, most food manufacturers and restaurants did not just swap one bad ingredient for another when they trimmed artery-clogging trans fats from products and menus, an analysis finds.even the french fry, a longtime dietary scourge, got a healthier remake. but there\'s still room for improvement, particularly for some items sold in supermarkets, which replaced heart-damaging trans fat with its unhealthy cousin, saturated fat.

there are encouraging signs for food makers making moves into organics with signs that scandinavian countries are bucking the 'flatlining' trend witnessed in the rest of europe. organic food sales from supermarkets and department stories in denmark rose to €671m in 2008, marking a 29 per cent vertical rise on the year before, show figures from danish business daily borsen .