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ethnic cuisine wins out in uk but eu market remains ‘fragmented’
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uk consumers are increasingly keen on ethnic cuisine, but the market in mainland europe remains ‘fragmented’, according to a new report from market research firm keynote. in its 2011 market report ethnic foods, keynote estimates that the uk market for ethnic foods and rice was worth around £1.64bn in 2009 – the latest year where figures are available – an increase of 10.4% on the previous year. however, the firm attributed the overall value increase to a “large rise in the cost of rice” (a predicted 47.6% jump to £369m), whereas estimated total growth for ethnic foods without the staple was a “much more modest” 2.8%, up to £1.27bn in 2009. ‘ethnic’ meaning varies within the eu as a whole, ethnic food is estimated to constitute 0.8% of total eu27 food sales, said keynote, with total household expenditure on food €881.37bn in 2009 according to eurostat’s january figures. but according to keynote researcher sarah walker:“though many of the leading ethnic food producers operate in the eu, the european market is much more fragmented than in the uk.” cross-country comparisons are complicated by the fact that what a uk consumer considers ‘ethnic’, a consumer in france or greece might not, said walker, given that “what is considered ethnic in one place, is ‘ordinary’ and traditional food in another.” nonetheless, 2009 figures show the uk leading the eu ethnic cuisine pack in terms of market value, with france and germany the second and third most significant markets. europe goes south of the border as for trends on the mainland: “mexican food is more popular in mainland europe than it is in the uk — it accounts for nearly a third of the value of sales ...largely due to the spanish market, as spain’s cuisine has a lot in common with its mexican counterpart. this helps drive the sale of mexican food in spain,” said walker. and longtime uk favourite indian food, although growing as a subsector, “only accounts for around 6% of the value of sales in mainland europe”, where french consumers, for instance, prefer north african cuisine. walker said france imports the largest volume of ethnic foods, owing in part to its large north african population, while that region’s cuisine is “growing in popularity faster in france than anywhere else in the eu” due in large part to the country’s colonial past. oriental cuisine leads pack in general terms, the most popular ethnic cuisine in mainland europe is oriental, which encompasses both chinese and south-east asian foods and accounts for around 70% of the market on mainland europe, whereas it clocks less than 30% in the uk. “this is due to the presence of large chinese communities in the republic of ireland, spain, the netherlands and france,” said walker, “the influence of which has also driven sales of oriental foods to non-ethnic customers.” in the uk chinese and indian cuisines (27.5% and 41.7% in value terms) “typically dominate the market”, with mexican/tex mex, thai as other major players on the up, although novel cuisines such as caribbean and polish are also marking inroads with “rapid growth”. competition is cut-throat amongst suppliers and manufacturers, who “perpetually have to reinvent products and innovate to maintain customer interest and loyalty. this involves a constant refreshing of their lines as well as new product development, brand extensions and advertising campaigns.”
Source :foodanddrinkeurope.com
Date :
10
January
2011
Category :
food industries Economic
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a scottish entrepreneur claims that two top food manufacturers and a major supermarket have shown interest in licensing an innovative colour-changing label that tells consumers how fresh their food is, which could be used on products within 12 months. the uwi label: appearing on a supermarket shelf near you within 12-18 months? according to strathclyde university research, around 8.
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uk organic food makers have launched a marketing campaign they hope will improve consumer understanding of the sector and boost sales.the three-year “why i love organic” campaign, launched by sector body the organic trade board (otb), costs gbp2m (us$3.1m). half the investment has been put up by the organic industry with the rest coming from the eu. the campaign, which aims to “democratise” the organic sector by getting consumers to talk about why they buy organic products, is the first significant push by the sector in the uk.
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uk organic food makers have launched a marketing campaign they hope will improve consumer understanding of the sector and boost sales. the three-year \"why i love organic\" campaign, launched by sector body the organic trade board (otb), costs gbp2m (us$3.1m). half the investment has been put up by the organic industry with the rest coming from the eu. the campaign, which aims to \"democratise\" the organic sector by getting consumers to talk about why they buy organic products, is the first significant push by the sector in the uk.
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half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.
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thorntons announced today that it plans to close at least 120 own stores, replacing many with franchised outlets, and will also seek savings of more than £2m a year by cutting supply chain costs. the stores will close over the next three years – with another 60 out of a total of 370 under review – and the chocolate firm will also outsource storage and distribution to dhl, cutting supply chain and central costs by more than £2m a year from 2012/13.
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cutting food waste to feed the world 11-05-2011 over a billion tonnes squandered each year about one third of food produced for humans is lost or wasted11 may 2011, rome - roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted, according to an fao-commissioned study.the document, global food losses and food waste, was commissioned by fao from the swedish institute for food and biotechnology (sik) for save food!, an international congress being held in düsseldorf 16-17 may at the trade fair of the international packaging industry interpack2011.
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wal-mart, the nation\'s largest grocer, says it will reformulate thousands of products to make them healthier and push its suppliers to do the same, joining first lady michelle obama\'s effort to combat childhood obesity. the first lady accompanied wal-mart executives thursday as they announced the effort in washington.
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there are encouraging signs for food makers making moves into organics with signs that scandinavian countries are bucking the 'flatlining' trend witnessed in the rest of europe. organic food sales from supermarkets and department stories in denmark rose to €671m in 2008, marking a 29 per cent vertical rise on the year before, show figures from danish business daily borsen .
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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holy 