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nutritionist warns responsibility deal could hit healthy food sales
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corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health.
the department of health’s (doh’s) voluntary responsibility deal includes a raft of voluntary industry targets regarding salt reduction, removal of trans-fats by 2012, clear unit labelling on alcohol and initiatives to encourage physical activity. but cook (who works with a number of major food brands) told foodmanufacture.co.uk that she takes issue with another facet of the plan that requires signatories, including major food manufacturers and retailers, to include prominent calorie labelling on all food consumed in ‘out of home’ settings. this includes products sold at restaurants, quick-service restaurants, takeaways, cafés, pubs, sandwich shops, and staff restaurants. salmon junk food cook said that a disproportionate emphasis upon calorie counting could impact upon consumers’ ability to make “good overall choices for their dietary health”, with the measure potentially having the opposite effect to that desired by government. one foodstuff cook thinks could suffer when more prominent calorie labelling comes into force is salmon, which according to non-profit scientific body the european food information council (eufic) contains around 10% fat, but risks being ranked alongside low quality junk food if one only counts calories. according to the eufic: "this fat [in salmon] is more unsaturated, and richer in omega-3 fatty acids and therefore better for your health. omega-3 fatty acids have a positive effect on cardiovascular health, protecting against heart disease." cook believes the new labelling initiative could also have a knock-on effect on store sales:“sure, salmon forms part of an unhealthy diet if you’re in the supermarket and you buy salmon, some chocolates and a tub of lard. “but if you choose salmon (which is also high in beneficial omega-3s and protein) potatoes and vegetables then it is a healthy choice." consumers in dark cook warned the focus on calories also risked misleading consumers regarding the nutritional, and general, quality of low calorie foods, especially when their quality was not indicated. one example she gave was popcorn, which she said is low fat but nutrient void; she also cited a low-calorie sandwich range sold by a high street retailer (that she declined to name), which she said used low quality ingredients.
Source :foodnavigator.com
Date :
6
May
2011
Category :
food industries Economic
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uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed. a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems. however, the study claimed that just 27% of shoppers used the information on the labels when buying food.
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most uk consumers are aware of guidance daily amounts (gda) and traffic light labelling, but only one-in-four actually looks for nutritional information, according to a new survey from eufic. there has been considerable debate over which is the best system, as new legislation on food information is being debated between the european parliament and the council, since the publication of the proposal at the beginning of this year.
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the european commission must accelerate the push for nutritional labelling without stifling innovation, said robert madelin, director of the eu platform for action on diet, physical activity & health. the eu platform for action on diet, physical activity & health was launched in march 2005 as an informal experiment. two years on, and dr. madelin, dg sanco's director general, says that the platform has been part of the important discussion regarding nutritional labelling.
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belgian sweeteners firm nutrilab is scaling up production of tagatose following regulatory approvals. the company said its plant was capable of producing 5000 tonnes per year, with 70% tagatose crystals and 30% tagatose syrup, and was set to kick into life following the sweeteners eu approval recently and health claims wins. “the last tests and revisions are under way,” said christian m vastenavond, phd, director r&d nutraceuticals and international operations.
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food manufacturers need to start preparing to change their packaging after meps voted in favour of new labelling rules yesterday in the european parliament. small to medium-sized businesses might also need to re-think their finances as they are expected to be hit most by the cost of labelling changes. there is also disappointment that some of the changes did not go far enough, with alcoholic beverages exempt and no front-of-pack requirement for nutrition labelling, according to john dalli, european commissioner for health and consumer policy.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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a pan-european study by the 
less than one-third of european 
more research is needed to appreciate how 
european 