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corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health. the department of health’s (doh’s) voluntary responsibility deal includes a raft of voluntary industry targets regarding salt reduction, removal of trans-fats by 2012, clear unit labelling on alcohol and initiatives to encourage physical activity.

a pan-european study by the european food information council (eufic) has provided further insights into the shopper relationship with food labels. the study, which questioned 17,300 people from various european countries, both in supermarkets and at home, found that only 18% of europeans regularly look for nutrition information on food packaging in-store. independent market research agencies carried out the field work in each country.

less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health. the survey of consumers in the uk, sweden, france, germany, poland and hungary tested awareness of nutrition labels in six product categories: breakfast cereals, soft drinks, confectionery, ready meals, salty snacks and yoghurts.

more research is needed to appreciate how consumers can be helped to understand and use nutrition labels, according to a new report on nutrition labelling from the european food information council (eufic). the brussels-based non-profit organisation, said that its 86 page ‘global update on nutrition labelling’ report “provides a comprehensive overview of the state of play on nutrition labelling today.

uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed. a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems. however, the study claimed that just 27% of shoppers used the information on the labels when buying food.

european consumers are generally aware of nutritional labelling systems and guideline daily amounts (gda), according to a new survey – but not everyone actually looks for nutritional information on packaging. the survey, conducted by the european food information council (eufic) questioned around 17,300 consumers in six eu countries – france, germany, hungary, poland, sweden and the uk – each of which uses a different nutritional labelling system.

most uk consumers are aware of guidance daily amounts (gda) and traffic light labelling, but only one-in-four actually looks for nutritional information, according to a new survey from eufic. there has been considerable debate over which is the best system, as new legislation on food information is being debated between the european parliament and the council, since the publication of the proposal at the beginning of this year.

the european commission must accelerate the push for nutritional labelling without stifling innovation, said robert madelin, director of the eu platform for action on diet, physical activity & health. the eu platform for action on diet, physical activity & health was launched in march 2005 as an informal experiment. two years on, and dr. madelin, dg sanco's director general, says that the platform has been part of the important discussion regarding nutritional labelling.

food manufacturers need to start preparing to change their packaging after meps voted in favour of new labelling rules yesterday in the european parliament. small to medium-sized businesses might also need to re-think their finances as they are expected to be hit most by the cost of labelling changes. there is also disappointment that some of the changes did not go far enough, with alcoholic beverages exempt and no front-of-pack requirement for nutrition labelling, according to john dalli, european commissioner for health and consumer policy.