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eufic reveals results of european labelling survey
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european consumers are generally aware of nutritional labelling systems and guideline daily amounts (gda), according to a new survey – but not everyone actually looks for nutritional information on packaging. the survey, conducted by the european food information council (eufic) questioned around 17,300 consumers in six eu countries – france, germany, hungary, poland, sweden and the uk – each of which uses a different nutritional labelling system. the researchers reported high levels of awareness of gda: generally, over 50 per cent of respondents in each country had heard of it. moreover, consumers were generally familiar with the labelling system used in their own country. professor klaus grunert, who conducted the study for eufic, was positive about the results. “while there are several nutrition labelling schemes across europe , our findings show that people recognise them and generally know how to use them to make informed nutrition choices,” he said. the debate between the european parliament and the european council over the harmonisation of nutritional labelling has been ongoing since the legislation was proposed at the start of this year. “we hope [the study] will make a valuable contribution to evidence-based policy making,” a eufic spokesperson told foodnavigator.com. rapporteur renate sommer was due to present her report to the parliament committee last tuesday. however, the report has been delayed and a draft may not be released before next month. different systems sweden uses the keyhole nutritional labelling system, whereby different coloured keyholes indicate the healthiest food in a given category such as dairy products, meat and pre-prepared products. although the survey showed 95 per cent awareness of this system, only 40 per cent of respondents had even heard of gda. the uk’s food standards agency (fsa), on the other hand, favours the traffic light nutritional labelling system, which uses colour coding to indicate high, medium or low amounts of undesirable nutrients. some manufacturers and retailers combine this with specific information showing the nutritional value as a proportion of gda, which recommends consumption limits for calories, fats, sugars and salt. awareness of gda was highest in the uk, where around 90 per cent of respondents had heard of it. people were also generally aware of the traffic light system, although the survey suggested that levels of subjective understanding were higher than actual understanding. 73 per cent of respondents thought that a red light meant that they should avoid eating a particular product. significantly, less than 15 per cent considered the colour coding system to be useful. on average only 18 per cent of consumers across the surveyed countries regularly looked for nutritional information on packaging before making a purchase. this figure was highest in the uk, with 27 per cent of respondents saying they looked for this information. in france, only 9 per cent did so. across the board, less than 15 per cent of those surveyed looked elsewhere on the packaging (such as the ingredients list) for information other than that supplied by the nutritional labelling. however, in germany this figure rose to 32 per cent.
Source :Food Safety, HACCP, Food Quality, Food Microbiology, Hygiene
Date :
6
November
2008
Category :
Impression And Package Service
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corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health. the department of health’s (doh’s) voluntary responsibility deal includes a raft of voluntary industry targets regarding salt reduction, removal of trans-fats by 2012, clear unit labelling on alcohol and initiatives to encourage physical activity.
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uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed. a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems. however, the study claimed that just 27% of shoppers used the information on the labels when buying food.
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most uk consumers are aware of guidance daily amounts (gda) and traffic light labelling, but only one-in-four actually looks for nutritional information, according to a new survey from eufic. there has been considerable debate over which is the best system, as new legislation on food information is being debated between the european parliament and the council, since the publication of the proposal at the beginning of this year.
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the european commission must accelerate the push for nutritional labelling without stifling innovation, said robert madelin, director of the eu platform for action on diet, physical activity & health. the eu platform for action on diet, physical activity & health was launched in march 2005 as an informal experiment. two years on, and dr. madelin, dg sanco's director general, says that the platform has been part of the important discussion regarding nutritional labelling.
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belgian sweeteners firm nutrilab is scaling up production of tagatose following regulatory approvals. the company said its plant was capable of producing 5000 tonnes per year, with 70% tagatose crystals and 30% tagatose syrup, and was set to kick into life following the sweeteners eu approval recently and health claims wins. “the last tests and revisions are under way,” said christian m vastenavond, phd, director r&d nutraceuticals and international operations.
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food manufacturers need to start preparing to change their packaging after meps voted in favour of new labelling rules yesterday in the european parliament. small to medium-sized businesses might also need to re-think their finances as they are expected to be hit most by the cost of labelling changes. there is also disappointment that some of the changes did not go far enough, with alcoholic beverages exempt and no front-of-pack requirement for nutrition labelling, according to john dalli, european commissioner for health and consumer policy.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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a pan-european study by the 
less than one-third of european 
more research is needed to appreciate how 