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food nutrition labels fail to impress european consumers
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less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health. the survey of consumers in the uk, sweden, france, germany, poland and hungary tested awareness of nutrition labels in six product categories: breakfast cereals, soft drinks, confectionery, ready meals, salty snacks and yoghurts. researchers recorded whether or not shoppers looked for nutritional information before selecting the product. only 16.8 per cent of shoppers searched for nutritional information and researchers found wide variations in different countries and product categories, one of the study leaders, professor klaus grunert, of aarhus university, denmark, told foodnavigator.com. of those who did look for information, the focus was on fat, calories, sugar and salt in the nutrition table and the guideline daily amounts (gda) label. healthier products but most consumers in all six countries were able to use gdas to identify the healthier products, and most uk consumers could identify the healthier product regardless of the labeling system. across the categories, 17% of shoppers looked for nutrition information mainly on the nutrition table, gda label or the ingredients list. the researchers concluded: “….the low use of nutrition labeling could be explained by a lack of motivation among consumers to use the information rather than by their inability to understand and interpret the information.” shoppers’ understanding of gda labels was highest in the uk, sweden and germany, more limited in hungary and poland and questionable in france. researchers attributed the high level of awareness in the uk to the prominence of nutritional issues, particularly nutrition labelling, in the public debate. age and social grade were also found to influence label awareness. older shoppers tended to have more interest in healthy eating, but less nutrition knowledge. social grade appeared to have an influence on consumers’ ability to process nutritional information. labelling systems most consumers were able to make correct health inferences from nutrition labels with no major differences between the labeling systems such as traffic lights, gdas and colour-coded gdas. researchers’ in-store observations were followed by 11,800 in-store interviews on consumers’ purchase choices with 5,700 completing more detailed questionnaires. nutrition labelling is currently not required in the european union unless a health or nutrition claim is made. but new legislation could make nutrition labelling mandatory, and may prescribe a specific format for front-of-pack nutrition labels. grunert concluded: “while there are several nutrition labelling schemes across europe, our findings show that people recognise them and generally know how to use them to make informed nutrition choices. nutrition labeling should be seen as a key element in a rounded public health strategy.”
Source :foodanddrinkeurope.com
Date :
27
January
2010
Category :
Impression And Package Service
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corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health. the department of health’s (doh’s) voluntary responsibility deal includes a raft of voluntary industry targets regarding salt reduction, removal of trans-fats by 2012, clear unit labelling on alcohol and initiatives to encourage physical activity.
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uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed. a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems. however, the study claimed that just 27% of shoppers used the information on the labels when buying food.
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most uk consumers are aware of guidance daily amounts (gda) and traffic light labelling, but only one-in-four actually looks for nutritional information, according to a new survey from eufic. there has been considerable debate over which is the best system, as new legislation on food information is being debated between the european parliament and the council, since the publication of the proposal at the beginning of this year.
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the european commission must accelerate the push for nutritional labelling without stifling innovation, said robert madelin, director of the eu platform for action on diet, physical activity & health. the eu platform for action on diet, physical activity & health was launched in march 2005 as an informal experiment. two years on, and dr. madelin, dg sanco's director general, says that the platform has been part of the important discussion regarding nutritional labelling.
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belgian sweeteners firm nutrilab is scaling up production of tagatose following regulatory approvals. the company said its plant was capable of producing 5000 tonnes per year, with 70% tagatose crystals and 30% tagatose syrup, and was set to kick into life following the sweeteners eu approval recently and health claims wins. “the last tests and revisions are under way,” said christian m vastenavond, phd, director r&d nutraceuticals and international operations.
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food manufacturers need to start preparing to change their packaging after meps voted in favour of new labelling rules yesterday in the european parliament. small to medium-sized businesses might also need to re-think their finances as they are expected to be hit most by the cost of labelling changes. there is also disappointment that some of the changes did not go far enough, with alcoholic beverages exempt and no front-of-pack requirement for nutrition labelling, according to john dalli, european commissioner for health and consumer policy.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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a pan-european study by the 
more research is needed to appreciate how 
european 