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“proven” leads the eu’s top 10 health trends
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the term “proven,” leads a list of 10 emerging trends that will influence new product activity in the nutrition and functional foods sectors this year, according to innova market insights. renewed interest in fruit and vegetables was identified as an emerging trend. "proven" is the new buzzword,” it claims because “the few european companies that have successfully navigated the efsa health claims maze will be keen to highlight their ingredients.” the term “scientific support" is also said to be becoming increasingly popular. last year, there was 36 per cent increase in the number of products with a health positioning that featured the word "proven" tracked in western europe compared with the previous year. softer claims the other four top trends to dominate the function foods sector are: a return to softer claims, creative relaxation beverages, a revival in fruit and vegetables and joint health. a return to softer claims reflects the “cloud of uncertainty over health claims …. (resulting) … in a fall in products launched on an "active health" platform.” the researchers highlight the increasing popularity of terms such as "low and lightt" in third place, creative relaxation beverages are a said to be a counter trend to energy drinks. in fourth place, fruit and vegetable revival reflects manufacturers renewed focus on inherent health benefits. joint health boosters is supported by what the company identifies as: “millions of aging but active people are looking for ways to enhance their quality of life without joint discomfort.” occupying the second half of the top 10 health trends list are: staying immune, alternative protein sources, healthy mind, healthy body, fiber triumphs on gut feeling and new thinking on weight loss. active health the researchers reported a four per cent fall in the number of "active health" launches tracked in western europe last year compared with 2009. they described active health launches as referring to functional and fortified products. over the same period they noted a 25% growth in the number of passive health launches typified by "food minus" claims. meanwhile, only 20% of the fourth batch of generic eu health claim opinions delivered by the european food safety authority (efsa) in april were successful.
Source :foodanddrinkeurope.com
Date :
12
May
2011
Category :
Food And Health
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european farmers federation copa-cogeca has supported mep’s calls for greater funds to support producers following the e. coli outbreak in europe.the federation on tuesday (21 june) welcomed mep calls to increase funds for eu fruit and vegetable producers hit by the e. coli crisis under the proposed eu compensation package and called for the commission and farm minsters to act quickly. the announcement follows a debate in the european parliament’s agriculture committee.
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a difficult funding climate resulted in more licensing and joint venture transactions than outright acquisitions in the health and nutrition sector in 2009, according to a new report focusing on m&a trends in the industry. the latest report on m&a activity in the health and nutrition sector from the us-based consultants, the jh chapman group, claims that a substantial increase in licensing and joint ventures from 21 in 2008 to 53 in 2009 is reflective of on-going interest for growth via unique technology and knowhow and lack of access to financing.
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half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.
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europe’s agriculture ministers are to hold an emergency meeting today on the e.coli outbreak as authorities continue their efforts to pinpoint the source of the bacteria that has killed 22 and sickened almost 2,300 people. the summit comes after german officials yesterday confirmed that preliminary tests on beansprouts from a farm in northern germany had failed to find traces of the new e.
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the notion of going green, buying organic, and sourcing free trade products is gathering momentum in australia and around the world, but research released in australia suggests the added expense remains a significant deterrent. business information analysts ibisworld decided to test the theory that sustainable grocery shopping was too expensive, revealing that, while the ‘organic’ food shopping basket was 70% more expensive, there are a host of cost-effective ‘green’ options.
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new standards for food in schools is driving innovation in lunchbox-friendly products as parents heed official messages about healthy eating, according to the latest research from mintel. products that offer convenience, that can be eaten on-the-go and fit the all-natural category are offering opportunities for development for lunchbox food and drink players, said the report called “children's packed lunches - uk - december 2008”.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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