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the term “proven,” leads a list of 10 emerging trends that will influence new product activity in the nutrition and functional foods sectors this year, according to innova market insights. renewed interest in fruit and vegetables was identified as an emerging trend. \"proven\" is the new buzzword,” it claims because “the few european companies that have successfully navigated the efsa health claims maze will be keen to highlight their ingredients.

a difficult funding climate resulted in more licensing and joint venture transactions than outright acquisitions in the health and nutrition sector in 2009, according to a new report focusing on m&a trends in the industry. the latest report on m&a activity in the health and nutrition sector from the us-based consultants, the jh chapman group, claims that a substantial increase in licensing and joint ventures from 21 in 2008 to 53 in 2009 is reflective of on-going interest for growth via unique technology and knowhow and lack of access to financing.

the urgent recall of certain pre-packaged dole salad products has called into question the safety of a popular convenience product. the warning, which follows a potential outbreak of e. coli o157:h7 in minnesota, could significantly dent consumer confidence in a highly lucrative sector of the convenience food market. pre-washed salads, which can be eaten without further washing according to the us food and drug administration (fda), encapsulate in many ways what modern consumers want; convenience, nutrition and safety.

half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.

europe’s agriculture ministers are to hold an emergency meeting today on the e.coli outbreak as authorities continue their efforts to pinpoint the source of the bacteria that has killed 22 and sickened almost 2,300 people. the summit comes after german officials yesterday confirmed that preliminary tests on beansprouts from a farm in northern germany had failed to find traces of the new e.

the notion of going green, buying organic, and sourcing free trade products is gathering momentum in australia and around the world, but research released in australia suggests the added expense remains a significant deterrent. business information analysts ibisworld decided to test the theory that sustainable grocery shopping was too expensive, revealing that, while the ‘organic’ food shopping basket was 70% more expensive, there are a host of cost-effective ‘green’ options.

new standards for food in schools is driving innovation in lunchbox-friendly products as parents heed official messages about healthy eating, according to the latest research from mintel. products that offer convenience, that can be eaten on-the-go and fit the all-natural category are offering opportunities for development for lunchbox food and drink players, said the report called “children's packed lunches - uk - december 2008”.

claims that uk supermarkets are promoting more unhealthy foods than they were two years ago have met with criticism from the retail sector, which has been working with private-label and branded food manufacturers to improve the health profile of products. consumers have been seeing the effects of rising food prices on their grocery bills and, at the same time, may have less to spend as a result of the credit crunch.

the organic fruit and vegetable market offers significant potential for countries to increase their export earnings and diversify their agricultural base, according to a new food and agriculture organisation (fao) report titled world markets for organic fruit and vegetables. \"strong and steady growth in the sales of organic foods have provided these products with a viable and value-added market niche,\" said the 312-page report, jointly published by the fao, the international trade centre and the technical centre for agricultural and rural cooperation.