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healthy packed lunch trend drives development
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new standards for food in schools is driving innovation in lunchbox-friendly products as parents heed official messages about healthy eating, according to the latest research from mintel. products that offer convenience, that can be eaten on-the-go and fit the all-natural category are offering opportunities for development for lunchbox food and drink players, said the report called “children's packed lunches - uk - december 2008”. over the past year the government in the uk has put growing pressure on schools to advise parents on what should go into a child's lunchboxes. mintel’s research found that although parents are not happy about the intervention, it appears to have had “a positive effect on their choices for packed lunches” . it has also given rise to opportunities in the food industry, which were highlighted in the report. emmanuelle bouvier, senior consumer analyst at mintel, said: "although parents may resent governmental healthy eating guidelines, our research does suggest that they do work and that they have changed people's habits for the better." the report said that the five-a-day fruit and vegetables campaign was a “key driver in product development for the children's lunch market” . it added that underpinning the marketing message for a large number of fruit and vegetable-based products are “lunchbox fuel” and “great for school” recommendations. also “portability and packability” were particularly important to the lunchbox market. in addition mintel said: “formats that meet consumers’ needs for convenience and eating on-the-go - for example individually-wrapped cakes or snack-size dried fruit - are thriving.” meanwhile the increased link between ‘all natural’ claims and a products’ suitability for children “highlights a major avenue of development for key food and drink markets” . likewise, concerns about sugar and a ban on artificial sweeteners in schools has provided further motivation for juice drink brands to adapt and push the natural low-sugar trend in children’s drinks. market value mintel figures for the total market value of product areas associated with children’s lunchboxes showed that the cake bars and individually-wrapped cakes sector increased 21.6 per cent between 2006 and 2008 and is now worth an estimated £767m. cereal bars increased 15.9 per cent in value during the same time period to an estimated £313m in 2008, and yoghurt rose 12.1 per cent to £1,566m. government recommendations in 2008, the school food trust (part of the government's department for children, schools and families) recommended its packed lunch policy, which requires head teachers to draw up healthy lunchbox policies to highlight what makes a nutritional packed lunch. the study of 532 parents or legal guardians of children aged four to 16, showed that in 2006, 66 per cent of mums said that they tried to give their children a mixture of healthy food and treats. now, 86 per cent of parents feel that they are achieving this balance while just ten per cent claim their children are not eating the healthy lunch they pack for them.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
28
January
2009
Category :
Economic News
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european farmers federation copa-cogeca has supported mep’s calls for greater funds to support producers following the e. coli outbreak in europe.the federation on tuesday (21 june) welcomed mep calls to increase funds for eu fruit and vegetable producers hit by the e. coli crisis under the proposed eu compensation package and called for the commission and farm minsters to act quickly. the announcement follows a debate in the european parliament’s agriculture committee.
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the term “proven,” leads a list of 10 emerging trends that will influence new product activity in the nutrition and functional foods sectors this year, according to innova market insights. renewed interest in fruit and vegetables was identified as an emerging trend. \"proven\" is the new buzzword,” it claims because “the few european companies that have successfully navigated the efsa health claims maze will be keen to highlight their ingredients.
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a difficult funding climate resulted in more licensing and joint venture transactions than outright acquisitions in the health and nutrition sector in 2009, according to a new report focusing on m&a trends in the industry. the latest report on m&a activity in the health and nutrition sector from the us-based consultants, the jh chapman group, claims that a substantial increase in licensing and joint ventures from 21 in 2008 to 53 in 2009 is reflective of on-going interest for growth via unique technology and knowhow and lack of access to financing.
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half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.
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europe’s agriculture ministers are to hold an emergency meeting today on the e.coli outbreak as authorities continue their efforts to pinpoint the source of the bacteria that has killed 22 and sickened almost 2,300 people. the summit comes after german officials yesterday confirmed that preliminary tests on beansprouts from a farm in northern germany had failed to find traces of the new e.
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the notion of going green, buying organic, and sourcing free trade products is gathering momentum in australia and around the world, but research released in australia suggests the added expense remains a significant deterrent. business information analysts ibisworld decided to test the theory that sustainable grocery shopping was too expensive, revealing that, while the ‘organic’ food shopping basket was 70% more expensive, there are a host of cost-effective ‘green’ options.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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