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global omega-3 market set for ongoing 15-20% growth
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the 2010 global omega-3 market – just for foods and beverages and food supplements – is worth €5.57bn, according to a new report, with growth predicted of between 15-20%. the omega-3 sector continues to expand, according to packaged facts data packaged facts said the food, beverages and supplements figure, which excludes fish, represented a 17% rise on 2009. “this sector continues to show strong growth, although annual growth rates are naturally moderating downward from the explosive gains seen in 2004 and 2005,” packaged facts observed. in 2003, global sales of such products sat at €685m which jumped to €1.4bn in 2004 and then €2.4bn in 2005. although growth rates have slowed since those peak years, packaged facts said it was far from overcrowded or saturated and predicted annual growth of 15-20% through 2015. “several factors combine to create a positive growth environment for omega-3 consumer products: continued consumer willingness to purchase functional food and supplement products; expanding public awareness of omega-3 and its range of health benefits; positive mainstream and trade media reporting; developments in the regulatory environment; increased market participation by major food and beverage manufacturers. us the us dominates with sales of $4bn (€2.78bn) in foods and drinks compared to $1.3bn (€900m) for dietary supplements, with much of the food and beverage figure accounted for by omega-3 fortified infant foods and formulas. the us food and beverage sector is expected to grow 14.4% annually between 2006 and 2014, compared to 18% growth in the us supplements sector. ala, dha, epa the report found that despite well-documented bioavailability issues for typically plant-sourced ala (alpha linolenic acid), sales were not being impeded. “even though research has shown the conversion of ala to epa and dha is inefficient, the number of foods formulated with flaxseed and other plant-based sources continues to increase because of the relative ease of handling; ease of incorporation into cereals, pasta and breads; and stability in these environments.” for dha and epa, formulation improvements had been significant, as had regulatory approval, especially in europe. “european union rulings regarding health claims for products containing omega-3s are expected to be favorable, and will affect the regulatory environment for such products in other major markets, including the united states.” “fish oil-based ingredients contain significant amounts of epa (eicosapentaenoic acid) and dha (docosahexaenoic acid) , and thus are suitable for formulating products that can carry a qualified health claim,” the report said. “suppliers have made great strides in removing the fishy taste and smell from these oils, often accomplished through deodorization or encapsulation technologies.” the researcher concluded: “the application of fish-sourced omega-3s into baked goods, beverages, dairy products, and other foods will increase both as manufacturers and suppliers find better methods to mask or eliminate any lingering ‘fishiness’ and as consumers become more aware of the palatability such efforts have on the end products they purchase in stores.” food v supplements packaged facts said there were advantages in gaining omega-3s in the food supply rather than the via supplementation. “the oils used to provide omega-3 fortification in foods and beverages must be of high quality – fresher and with less oxidative waste – because oxidation affects the smell and taste of the food. in addition, the ‘time-release’ benefit of consuming omega-3 fatty acids throughout the day in various foods and beverages may be more natural for the body. allocating partial recommended amounts of omega-3 fatty acids into a variety of foods also benefits formulators of these products, because issues of taste or other challenges are more easily met with a lesser percentage of the omega-3 ingredient included.” it said formulation innovation would drive further expansion in the sector. “for companies operating within the omega-3 food and beverage categories, even so, the market is far from reaching its saturation point. new types of foods and beverages with claims of ‘high omega-3’ or ‘high dha’ continue to emerge, and there remains much room for innovation in both existing and new categories to meet rising consumer interest in omega-fortified foods.” one example was high-dose fortified beverages for which technological challenges were, “expected to be overcome within the next two to five years, opening major opportunities in high-growth sectors such as functional water and sports drinks.” the children’s and bric markets were also slated for strong growth.
Source :foodanddrinkeurope.com
Date :
16
August
2011
Category :
Rest
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the european food safety authority (efsa) rejection last week of health claims for sports nutrients like l-carnitine, acetyl of l-carnitine, glutamine or tyrosine may have a devastating effect on the european market, warns french consultancy, nutraveris. the opinions, “would make us think that they might put an end to the existence of sport foods” said ceo cedric bourges. “this wide market particularly includes dietary products for sportsmen like cereal bars, proteins powder or drinks as well as food supplements with plants, vitamins and minerals or some other various substances like carnitine, taurine, creatine and of course proteins,” bourges said.
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\\\'free from\\\' foods are still a niche sector, but strong growth means multinationals will inevitably get in on the game, says mintel\\\'s lynn dornblaser. speaking to foodnavigator.com at vitafoods, dornblaser explains the stories behind the market\\\'s global growth, such as new regulations on allergy labelling in south america, and labelling of products that have never contained any allergens.
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france’s nutrionix as closed a €4m deal with investors seventure partners, sham and business angels, which will help it tap growth potential in salt reduction. talking to foodnavigator.com at the vitafoods show in geneva, jean- luc treilloux from nutrionix and isabelle de crémoux from seventure share details of the deal that took place earlier this week. the companies have been working closely together since 2009 and seventure renewed its trust in nutrionix as well as continuing to bring its expertise and contacts in the life science industry.
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the european energy and sports drinks, foods and supplements market is worth $6.3bn or 15% of a global market leatherhead food research values at $42bn. the us leads the way with 40% of that market. japan has 12%. it found sports and energy drinks accounted for 86% of this figure, food supplements 10% and sports foods 4%. “europe’s largest markets (in energy drinks) include the uk (575 million litres), germany (325 million litres) and spain (318 million litres),” it said.
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the polish over-the-counter (otc) market may be slowing due to lower sickness numbers, but food supplements continue to perform strongly, according to a new report from pmr publications. food supplements remain popular in poland the market analyst said the market for otc medicines, food supplements and nutricosmetic products would decline from 11 per cent growth in 2009, to only three per cent in 2010.
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vitabiotics has withdrawn six food supplements, in a range of pack sizes, because the products contain higher levels of folic acid than mentioned on the product labels. the food standards agency has issued a product withdrawal information notice. product details all batches of products produced before november 2010 are being withdrawn from sale: wellwoman® original 30 capsules wellwoman® original 90 capsules wellman® 30 tablets menopace® 30 tablets menopace® 90 tablets menopace® plus 56 tablets perfectil® triple active 30 tablets – skin, hair & nails perfectil® triple active 90 tablets – skin, hair & nails perfectil® plus 28 tablets/28 capsules – skin, hair & nails no other vitabiotic products are known to be affected.
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roquette has announced a tie-up with renewable oil and bioproducts firm solazyme to develop and commercialise microalgae-derived food ingredients from 2011. traditionally known for its focus on carbohydrates such as starch and sugar, roquette has invested heavily in microalgae since 2008 and the start of its ‘algohub’ research programme with 14 research partners, which has developed algae-based extracts such as omega-3, lutein and astaxanthin for food, food supplement and feed markets.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the 
as 2010 draws to a close, our journalists look back at the issues that have topped agendas across the 