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euringus introduces organic pea fibre for europe
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french supplier euringus is introducing a new organic pea fibre to its ingredient range, which it expects will help food makers meet demand for fibre-enriched products in europe in the light of consumer campaigns. general manager thomas guillermou told foodnavigator.com that the aim of the company, founded in 2003, is to be a one-stop-shop for organic and functional ingredients. its product portfolio includes colours, flavours and extracts. guillermou said that the addition of the pea fibre alongside the other fibre it offers, inulin, opens up commercial synergies. inulin is a soluble fibre and is therefore more suitable for use in beverages; whereas pea fibre is insoluble and can be used to create a gel for use in bakes foods, cereal and energy bars, meat products. the company said its organic pea fibre also be used as a wheat and soy fibre replacement, for products aimed at allergy sufferers. other key benefits include increasing water absorption and yields, reducing fat and a cholesterol-lowering effect. guillermou cited figures from the eurodiet report ('nutrition and diet for healthy lifestyles in europe', completed 2001), which found that europeans consume an average of only 15g of fibre per day, against a recommended 25 to 30g. efforts to bridge the fibre gap are being made by food companies, which are developing appealing products with enriched fibre, and governments. some countries, such as france and the uk, have advertising and public health campaigns urging consumers to eat at least five portions of fruit and vegetables a day. the underlying message to these campaigns, according to guillermou, is fibre content - fibre being the umbrella term for plant substances that are not digested, or only partly digested, by consumers. "we think that will push demand. consumers will become more and more attentive to fibre." this means that they will be more likely to notice higher fibre content on food product labels. moreover, consumers in the organic food camp tend to pay more attention to nutrition, he added, so the organic pea fibre, which is imported from canada, is ideally positioned to appeal to their priorities. according to the most recent figures from consultancy frost & sullican, in europe and japan, soluble fibre had the greater market share than insoluble in 2004. in the us, where the entire fibre market was worth $192.8m (€151.0m) in 2004, insoluble fibre dominated the market with $176.2m (€138.0m), and $16.6m (€13.0m) soluble.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
30
April
2007
Category :
Grains,Cereals And Oil Seeds a
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80 per cent of consumers are unable to identify the types and proportions of foods needed for a healthy balanced diet, according to a new survey, food and you conducted by the uk food standards agency (fsa). based on more than 3,000 face-to-face interviews with randomly-selected adults across the uk between march and august 2010, the survey also revealed that less than one-in-10 (9 per cent) correctly identified the maximum adult daily intake of salt was 6g.
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go green, eat green, drink green, be green, and live green. this is the anthem of a new generation of conscientious people who desire to live healthy and in harmony with nature. living green means living closer to nature and the abundance it provides. the term \'green\' in relation to food encompasses nature\'s most abundant superfoods. green foods exist in the form of plant vegetation, sea vegetables and fresh water algae.
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“ if you don’t plan to plant a garden in lake wobegon in the spring, it means you plan to be planted yourself.” it’s an affirmation of life and fresh food from novelist garrison keillor that found favour on both sides of the atlantic recently and one that carries potent messages for food manufactures and retailers. last week michelle obama, aided by local school children, dug up a patch of the south lawn to create the first vegetable garden at the white house since eleanor roosevelt’s victory garden, planted in the second world war.
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a week long pre-treatment of organic produce with low levels of oxygen can extend shelf life dramatically, according to new research. the technique could replace current methods, allowing processors to maintain the quality of the organic produce supplies over a longer period. the technique could also help reduce losses eventually helping to cut the high cost of organic fruit and vegetables supplies.
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warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.
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new stricter japanese regulations for organic food production have had a major impact on market revenues, claims new research from market analysts organic monitor . the research shows that the organic food market size has shrunk from over us$3 billion (€3.01bn) in 2000 to us$250 million in 2001 as a result of the new ruling. in 2000 the japanese ministry of agriculture, forestry and fisheries (maff) introduced new guidelines for organic food production and marketing.
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