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alcohol sport sponsors agree to scottish restrictions
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scotland continues to drive ahead with proposed crackdowns on alcohol promotion and sales through new guidelines on how the industry must sponsor sports teams and other cultural events in the country. brewers and distillers operating in the country have agreed not back teams, brands or even celebrities that are thought to appeal to consumers below 18 years of age, under a new deal signed this week by drink makers and the scottish government. along with maintaining its commitments to pushing responsible drinking messages at retail venues, the sponsorship guidelines also requires companies to provide activities promoting moderation alongside any commercial deals. the agreement also bars promotions involving players under the drinking age, and follows other scottish proposals to raise the drinking age to 21 at retail stores in a bid to curb alcohol misuse. self-regulation in recent years, manufacturers across europe have launched a number of self-regulatory measures and schemes relating to the sale and advertising of their products, in order to allay fears among health charities and officials over alcohol abuse. some health groups have previously questioned the true effectiveness of drink makers’ social responsibility initiatives though, claiming that it is unlikely the industry will work to its own detriment. while shona robison, public health minister for scotland, accepted that the self-regulation alone would not be able to offset concerns about national alcohol abuse, she welcomed the measures nonetheless. “we appreciate that the industry makes a significant contribution to the promotion of sports and the arts in scotland, but this comes with responsibilities,” she stated. “i look forward to the rollout and implementation of these guidelines and will monitor their progress with interest.” george kyle, who heads multinational brewer inbev’s uk sponsorship, said that the new guidelines would ensure that it could continue to associate its brands such as tennent’s with scottish football and music, while meeting the group’s wider social responsibility aims. "the launch of the new guidelines will further enhance tennent's promotion of responsible alcohol consumption in all of our commitments,” he stated. euro fears alcohol companies are also actively involved in sponsoring european sporting events or entire teams, a practice outlawed in france, but allowed in some other markets like the uk. the portman group, an industry led uk-based social responsibility group, told beveragedaily.com that it saw no problems with the practice, providing its own strict guidelines were met by manufacturers. michael thompson, head of communications for the group, said that regulations on sports sponsorship had been continuously evolving and could, if done correctly, benefit both the responsible drinking campaign and sport itself. however, scepticism still remains over what the industry may obtain from pushing responsible drinking messages. andrew mcneill, honorary secretary for the alcohol policy group eurocare, told beveragedaily.com last year that around the world, similar industry-led schemes are still viewed with concern by some health professionals. "one difficulty for the industry is that it is hard to persuade health care groups that it will voluntarily work to its own detriment," he said.
Source :foodanddrinkeurope.com
Date :
5
February
2009
Category :
Beverages
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london-based multinational brewer sabmiller has mounted a more aggressive approach in its attempt to take over the australian-based foster’s group limited. sabmiller has announced it is taking it is bypassing the foster’s group limited board and making a a$4.90 per share bid directly to the shareholders. the new direct offer to the shareholders comes just days ahead of the release of foster’s fiscal-year financial results.
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australian-based global winemaking and distribution business treasury wine estates limited, formerly owned by australian brewer foster’s group limited, today announced first year profits of a$64.4 million. in its first full year report since demerging from foster’s in may 2010, treasury wine estates reports earnings that have continued to grow for the third consecutive half. david dearie, chief executive officer of twe said, “this is a solid result, our first since we became a standalone company in may.
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higher prices have helped ab inbev post a 5.6 per cent increase in quarterly revenue despite bad weather in brazil and persistent unemployment in the us. the world’s biggest brewer succeeded in growing its q1 topline to just over $9bn even though volume actually dipped slightly. this was achieved thanks to a focus on prices and premium beers. in the us, for example, shipments of high end brands actually grew 26 per cent.
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heineken has pledged to make european volume growth a priority after publishing full year results that revealed stronger than expected profit growth but falling turnover. the dutch brewer said full year sales revenue dropped 2.2 per cent in 2010 to €16.133bn as the company paid for its big presence in the declining european and us beer markets. the ever weakening western european market accounts for half of group sales.
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sabmiller has reported a three per cent increase lager volume in the third quarter, driven by better than expected volume in europe and emerging markets. karl lippert, the new president of sabmiller latin america the uk-listed brewer continued to benefit from its strong presence in emerging markets. lager volumes were up 12 per cent on an organic basis in asia, and in africa quarterly lager volumes rose 12 per cent, boosted by the renewal of business activity in zimbabwe.
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carlsberg\'s ceo has used an interview to criticise hedge funds for artificially increasing the cost of raw materials as concerns grow about food commodity prices. poor harvests in some major grain-producing countries in 2010 are threatening to increase costs for brewers this year. but, the situation has been exacerbated by several \"speculators\", carlsberg\'s jorgen buhl rasmussen told the daily telegraph newspaper in an interview published today (10 january).
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carlsberg has sold a brewery in dresden to frankfurter brauhaus in order to focus on key brands in the region. the danish brewer has also just increased its investment in the chinese firm chongqing brewery. the dresden brewery employs 172 people and produces the swiss beer brand feldschlösschen for the northern german market. core brand focus carlsberg said it is selling the brewery to frankfurter brauhaus in order to concentrate on its five core brands in northern germany: carlsberg, holsten, lübzer, duckstein, and astra.
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carlton & united breweries and carlsberg group, brewer of denmark’s world famous lager, have extended a long-term exclusive license to sell and market carlsberg brands in australia. “since 2007, we have proudly marketed and distributed carlsberg brands in the australian market and we are delighted to extend the relationship”, said carlton & united breweries managing director john pollaers. “we are very pleased with carlsberg’s performance and look forward to continued growth for the brand”.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the use of low and no 