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drinks companies target coffee bar set
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everyone wants to be involved in a "hot" consumer trend - like the cold coffee that is due to appear in supermarkets across the us, reports reuters. pre-packaged coffee drinks from pioneer starbucks' started migrating to store shelves in 1996. despite an uneven track record, food and beverage companies are now rushing to appeal to the tastebuds and life styles of the twenty-something coffee bar set with pop-the-top, sweetened, iced cappuccino-like drinks. "the ready-to-drink market is taking off," said suzanne j. brown, marketing consultant at hope-beckham inc. in atlanta, who has been following the ready-to-drink niche market for years. "it's so convenient." iced coffee is consumed mostly by 18- to 24-year-olds, more than twice any other age group, according to the nca's 2001 national coffee drinking trends survey. of 107 million daily coffee drinkers, the national coffee association found there were two million daily drinkers of iced/cold coffee beverages, an additional six million weekly drinkers, plus another 41 million occasional drinkers, all of whom are just as likely to drink the beverage in the afternoon or evening as in the morning. statistics like these have attracted a number of big consumer product companies to this market - pepsico, procter & gamble, morningstar foods, a division of dean foods company, and coca-cola, among others. however early entry into the us market for nestle proved to be hard with its nescafe canned product flopping in the united states several years ago, although it is doing well in european markets. ready-to-drink coffee has long been a booming beverage market in japan, where sales outstrip soft drinks, and coffee can be conveniently purchased from vending machines. "coffee drinks are not going to be the next bottled water or sports drinks. they are part of the bloom in non-carbonated beverages that we are seeing. they are going to be good niche products," said jeffrey kanter, beverage analyst with prudential securities. sales of shelf-stable - not refrigerated or frozen - iced coffee products from the top ten brands in supermarkets, drug stores and mass merchandisers were up 6.3 per cent at $103.5 million over the last year, according to information resources. "we're at or near a double-digit rate of growth for the first years but coming from a low base. we are a $350 million to $400 million retail category, with bottled frappuccino 90 per cent of the ready-to-drink category," keith reimer of the north american coffee partnership said, referring to starbucks' trademark bottled drink.the partnership, a joint venture between starbucks and pepsico, recently rolled out the doubleshot canned espresso beverage, meant to be served over ice or chilled. "frappuccino hits the sweet spot of the young professional or college student and the soccer mum looking for a sweeter or more indulgent afternoon drink," reimer said referring to the ideal demographic. doubleshot, in a 6.5 ounce can, is being positioned as a chilled morning beverage to kick-start the day and plays to a slightly older demographic, according to reimer.in 1998, the havana cappuccino line was introduced by the north american beverage of ocean city, new jersey. "we are targeting anybody who likes coffee," said john imbesi, president of north american beverage."we also make the only diet and caffeine-free product we know of on the market. about ten to 12 per cent of grocers' customers have some dietary restrictions," imbesi said. beverage giant coca-cola jumped in and bought the planet java company including the bottled-drinks line in january 2001 from founder larry trachtenbroit and a group of investors.using the keep-it-simple method, trachtenbroit and his staff just asked people what they were looking for. "i didn't have the money for focus groups. in three weeks, we went from bottle to final flavours," he said referring to his simplified test marketing approach.planet java now has three flavours to appeal to the hip coffee-drinking set - javadelic, a low-fat offering, caramocha which is a coffee chocolate-caramel flavour, and tremble with enhanced caffeine.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
19
April
2002
Category :
Beverages
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the australian competition and consumer commission (accc) has announced it will not oppose the proposed acquisition of p&n beverages australia by japanese brewery group asahi after competition concerns were resolved by asahi. on 9 march 2011, the accc opposed an earlier acquisition proposal, saying it would ‘remove p&n as a vigorous and effective competitor in the markets for the supply of carbonated soft drinks (csds) and cordial’.
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the coca-cola company and the nature conservancy announced today the release of a water footprint report in conjunction with world water week in stockholm, sweden. the report, entitled “product water footprint assessments: practical application in corporate water stewardship,” examines three pilot studies that were conducted on coca-cola products and ingredients.a product water footprint is the total volume of freshwater consumed, directly and indirectly, to produce a product.
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beverage companies will need to move beyond their traditional categories in terms of future mergers with increasingly health focused consumers and an unprecedented level of retail pricing pressure creating serious challenges for the sector, says a rabobank report. acquiring competitors within their core segment is becoming increasingly complicated for leading beverage manufacturers due to the tighter competition regulation and existing level of consolidation within the industry.
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the coca-cola company has seen volume growth rise by a robust 4 per cent in the second quarter as beverage demand remained strong. the result was led by the key emerging markets of india and china, where volume growth came in at 33 per cent and 14 per cent, respectively. still beverages - which include juices, sports drinks, teas and water brands - outperformed sparkling beverages internationally, while the flagship coca-cola brand saw volumes climb by 3 per cent.
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taiwan has said it would intensify checks on imported products into the country after a batch of concentrate for a coca-cola product was found to contain a preservative banned in the country. two weeks ago, a batch of concentrate for coke zero, which was being exported from china to taiwan, was banned in taiwan for containing methyl para-hydroxybenzoate. consumption of methyl para-hydroxybenzoate, an antiseptic chemical, is said to lead to stomach upsets and raise female hormone levels.
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pepsico has beaten analyst expectations for first quarter profits but morning star analyst philip gorham believes that in beverages coca-cola is recovering better from the recession. quarterly net income at pepsico stood at $1.14bn - slightly above analyst estimates but down from the $1.43bn reported last year because of interest expenses linked to its bottler acquisitions. the maker of gatorade and tropicana said like-for-like beverage volumes rose 3.
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cas, the leading provider of customer management and mobility solutions to the consumer products industry, has launched the latest version of their customer management and mobility solution. cas 8 has been designed with input from many of the company’s clients, who include campbells, the coca cola company, nestle and abinbev. cas australia, based in north strathfield, sydney, are also working with many leading local consumer product companies including arnotts, lion nathan, blackmores, pernod ricard and coca cola amatil.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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for over a hundred years, 
minute levels of 