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margin pressures to drive beverage sector convergence
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beverage companies will need to move beyond their traditional categories in terms of future mergers with increasingly health focused consumers and an unprecedented level of retail pricing pressure creating serious challenges for the sector, says a rabobank report. acquiring competitors within their core segment is becoming increasingly complicated for leading beverage manufacturers due to the tighter competition regulation and existing level of consolidation within the industry. the report convergence in the beverage sector holds that, as a result, many companies are expected to look for opportunities outside of their core segments. and the convergence process can help beverage companies improve their strategic positioning by building a strong portfolio of must-have brands across numerous segments, notes the publication. “acquisitions outside a company’s core segment can allow the company to grow revenues and improve operational efficiency in a mature market without cannibalizing existing brands and without raising anti-trust concerns,” said steven rannekleiv, executive director of rabobank’s food & agribusiness research and advisory. he also states that combining operations across segments can help reduce costs and maximise distribution efficiency. in the us the top two non-alcoholic beverage suppliers now have a 65 per cent market share, and the top three rum suppliers and top two beer suppliers now own 75 per cent and 78 per cent of their markets, respectively, according to the report. ongoing consolidation of retailers in the us, which is informing price and delivery pressures, are also driving beverage company convergence strategies, said rabobank, and in order to realize a competitive advantage, beverage makers are increasingly growing their portfolios with ‘critical’ alternative category brands, the analysts point out. there has already been a notable shift by soft drink industry leaders in this regard, with both pepsico and its major rival coca-cola diversifing into healthier product categories as consumer preferences shift towards alternatives such as energy drinks, functional waters and juices. the beverages behemoths have been buying up beverage companies, particularly in the us, as they seek to garner some of this shifting market share. last autumn saw pepsico acquire brazil’s leading coconut water company, amacoco, as part of this bid to transform its beverage portfolio towards more healthful products, while coca-cola invested in coconut water company zico only a couple of weeks after the pepsi-co acquisition. other recent pepsico buys include us-based healthy juice company naked juice, uk-based functional waters firm v water, russian juice company lebedyansky, and juice maker sandora in the ukraine. the report states that carbonated soft drink (csd) sales have been steadily losing market share to bottled water, ready-to-drink teas and other noncarbonated beverages, with csds' share of non-alcoholic beverages in the us dropping 21 per cent over a ten year period from 1998 to 2008. in the same period, state the analysts, bottled water's share grew from 4 per cent to 20 per cent. areas of convergence opportunities that the analysts envisage include ventures between global soft drinks and beer companies, large soft drink companies investing in health and wellness positioned juice and dairy segments as well as globally focused spirits firms and breweries merging.
Source :foodanddrinkeurope.com
Date :
3
June
2010
Category :
Beverages
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the australian competition and consumer commission (accc) has announced it will not oppose the proposed acquisition of p&n beverages australia by japanese brewery group asahi after competition concerns were resolved by asahi. on 9 march 2011, the accc opposed an earlier acquisition proposal, saying it would ‘remove p&n as a vigorous and effective competitor in the markets for the supply of carbonated soft drinks (csds) and cordial’.
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the coca-cola company and the nature conservancy announced today the release of a water footprint report in conjunction with world water week in stockholm, sweden. the report, entitled “product water footprint assessments: practical application in corporate water stewardship,” examines three pilot studies that were conducted on coca-cola products and ingredients.a product water footprint is the total volume of freshwater consumed, directly and indirectly, to produce a product.
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the coca-cola company has seen volume growth rise by a robust 4 per cent in the second quarter as beverage demand remained strong. the result was led by the key emerging markets of india and china, where volume growth came in at 33 per cent and 14 per cent, respectively. still beverages - which include juices, sports drinks, teas and water brands - outperformed sparkling beverages internationally, while the flagship coca-cola brand saw volumes climb by 3 per cent.
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taiwan has said it would intensify checks on imported products into the country after a batch of concentrate for a coca-cola product was found to contain a preservative banned in the country. two weeks ago, a batch of concentrate for coke zero, which was being exported from china to taiwan, was banned in taiwan for containing methyl para-hydroxybenzoate. consumption of methyl para-hydroxybenzoate, an antiseptic chemical, is said to lead to stomach upsets and raise female hormone levels.
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pepsico has beaten analyst expectations for first quarter profits but morning star analyst philip gorham believes that in beverages coca-cola is recovering better from the recession. quarterly net income at pepsico stood at $1.14bn - slightly above analyst estimates but down from the $1.43bn reported last year because of interest expenses linked to its bottler acquisitions. the maker of gatorade and tropicana said like-for-like beverage volumes rose 3.
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cas, the leading provider of customer management and mobility solutions to the consumer products industry, has launched the latest version of their customer management and mobility solution. cas 8 has been designed with input from many of the company’s clients, who include campbells, the coca cola company, nestle and abinbev. cas australia, based in north strathfield, sydney, are also working with many leading local consumer product companies including arnotts, lion nathan, blackmores, pernod ricard and coca cola amatil.
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for over a hundred years, 
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