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in order to protect the environment, consumers should forget about switching to organic foods and concentrate on eating less meat, according to new research. the study, from researchers at the vienna university of technology (tu vienna), reports that in addition to leading to increased risks of certain diseases, consuming excessive levels of meat may also lead to environmental damage.

as consumers seek out food with a reduced carbon footprint, some experts believe a dietary shift from red meat and dairy consumption may be more effective than turning to locally sourced products, suggests new analysis. in a report for the environmental research group, the worldwatch institute, sarah deweerdt looked at the potential environmental benefits of locally sourced goods in relation to other food production models.

“ if you don’t plan to plant a garden in lake wobegon in the spring, it means you plan to be planted yourself.” it’s an affirmation of life and fresh food from novelist garrison keillor that found favour on both sides of the atlantic recently and one that carries potent messages for food manufactures and retailers. last week michelle obama, aided by local school children, dug up a patch of the south lawn to create the first vegetable garden at the white house since eleanor roosevelt’s victory garden, planted in the second world war.

80 per cent of consumers are unable to identify the types and proportions of foods needed for a healthy balanced diet, according to a new survey, food and you conducted by the uk food standards agency (fsa). based on more than 3,000 face-to-face interviews with randomly-selected adults across the uk between march and august 2010, the survey also revealed that less than one-in-10 (9 per cent) correctly identified the maximum adult daily intake of salt was 6g.

a uk report has found most brits gain adequate levels of iron, but warned that the elderly, small children, girls, some women and the poor may be susceptible to deficiencies and should consider iron supplementation among other measures. the elderly are one group that may be deficient in iron, finds coma “while most people in the uk are iron replete, health professionals need to be alert to increased risk of iron deficiency anaemia in toddlers, girls and women of reproductive age (particularly those from low income groups) and some adults aged over 65 years,” wrote the scientific advisory committee on nutrition’s committee on medical aspects of food and nutrition policy (coma).

high consumption of red and processed meat may double the risk of breast cancer amongst women of a certain age, suggests a new study from england. in a study of 35,372 women aged 35 to 69, it was found that high meat intake, particularly red meat and processed meats, was associated with a significant increase in the risk of breast cancer amongst pre- and post-menopausal women.

half-portions of fruit and vegetables in processed and other composite foods will count towards the target of ‘five-a-day’ under a new uk industry scheme. members of the uk food industry, including coca-cola, greencore, heinz, innocent, pepsico, and united biscuits, in addition to the british nutrition foundation, the food and drink federation, together with supermarkets wm morrison, marks and spencer, and tesco, agreed to the new guidelines which aim to help consumers increase their intake of fruit and vegetables.

high intake of red and processed meats may raise the risk of lung and colorectal cancer by up to 20 per cent, according to a new study from researchers at the usa's national cancer institute. half a million people were surveyed for the new study that also reports raised risks of other cancers, including throat and liver cancer, report the researchers in the open access journal the public library of science - medicine .

the big 'cs' got the meat industry in trouble last week - cancer and credibility. in the face of a major scientific study linking a 30 per cent increased risk of cancer with processed meat products, industry associations reacted quite strongly against the findings - when they would have been wiser to have just kept their mouths shut. the scientific review of 7,000 studies was completed for the world cancer research fund (wcrf) and the american institute for cancer research, very credible organisations.