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atkins' weight loss makeover
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atkins, the low carb diet that peaked in popularity in the early half of this decade, is updating its image with a new campaign urging consumers to think beyond the diet's "bacon, eggs and cheese" stereotype.
the back-to-school push, via leereedy, denver, which broke earlier this month, plays up the variety of meals-as opposed to individual foods-dieters can eat under the program, including ham and swiss cheese frittata for breakfast, a luncheon special of french bistro salad with shrimp and grilled turkey cutlets with thyme for dinner. actress courtney thorne-smith, from the tv sitcom according to jim, continues to serve as spokesperson. (she also appeared in january weight loss ads for atkins this year.)
the inclusion of such meals is intended to "break through that myth" of atkins as a high protein-only diet, said atkins nutritionals marketing vp jennifer mcghee.
this isn't the first time atkins has moved towards a more holistic eating approach. earlier this year, the weight loss brand ran ads touting its "sweet. sexy. science" tagline. the phrase was meant to convey the fact that participants could eat a more "flexible" diet consisting of "good fats, lean protein [and] vegetables" among others, and the abundance of nutrition bars and shakes available to both men and women.
in contrast, atkins' back-to-school campaign last year emphasized the "scientific proof" behind the program, mcghee said. ads now running also carry the new england journal of medicine's claim that the diet provides 50 percent greater weight loss and improved cholesterol versus a low-fat diet, but in smaller print, towards the bottom.
"we're hoping to convince people that atkins meals are normal and you can have them with your family, at work, and [even in] a restaurant," mcghee said.
nutritionist robert atkins first developed and popularized the low-carb diet with the release of the book dr. atkins' diet revolution in 1972. though eclipsed by an emphasis on low fat diets through the 1980s and 1990s, the atkins diet made a comeback in 2003, but by mid-2004, the trend appeared to start to fade and food marketers, who had rushed low-carb products onto store shelves, began withdrawing them. in 2005, two years after atkins' death, parent company atkins nutritionals filed for chapter 11 bankruptcy, though it re-emerged one year later.
currently, atkins vies with other popular diets including south beach, which substitutes "bad carbs" and "bad fats" with "good carbs" and "good fats." meanwhile, weight loss brands like unilever's slim-fast and kraft's south beach living brand have begun to popularize the "satiety" trend by promising foods that help kick hunger or keep the consumer feeling full for four hours, in unilever's case.
tanya zuckerbrot, nutritionist and author of the f-factor diet, said the change is needed. "low carb feels very passé. older [consumers] lived through it and they know the brand's negative associations," she said, adding that a balanced, nutritional appeal will appeal to younger dieters at the same time. "it's a world-respected name in the industry, as far as [dieting] goes,...and now they're giving it a younger, fresher and healthier image," she said.
separately, atkins is also running ads addressing the hidden sugars in everyday staples such as breakfast bars, bran muffins and orange juice. the ads purport to help consumers lose 15 pounds in the first two weeks via a combination of "smart choices and atkins bars and shakes."
"at the new atkins, we can teach you how to live a low-sugar lifestyle easily and deliciously, enjoying the best foods on earth," the ad says.
Source :fpc.unl.edu
Date :
28
July
2009
Category :
Food Companies
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nearly one million people fall victim to heart disease every year. the vast majority of these people are unaware that this devastating condition can be prevented with a natural approach to diet. researchers from the european epic (european prospective investigation into cancer and nutrition) study have developed a plan that can reduce the risk of coronary artery disease by 81%. medical researchers understand that heart disease begins early in life and progresses to threaten life as we approach our senior years.
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if you are already eating a vegetarian diet or if you are moving in that direction, then by simply eating enough food from a variety of sources (consuming sufficient calories for your energy needs), you will automatically be getting enough protein. why? because each and every plant food contains complete protein in varying amounts. some plant foods, including broccoli, asparagus, bamboo shoots, and brussels sprouts, are very high in protein.
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elevated blood pressure exerts a health threatening effect on every organ in the body as it slowly acts to cause our veins and arteries to deteriorate. small cracks develop as a result and must be patched quickly to avert disaster. in an attempt to ensure our survival, oxidized ldl cholesterol and calcium are used as a biological caulk to patch the damage and prevent us from bleeding to death. this mechanism will help to avoid immediate catastrophe but eventually our arteries will narrow and a deadly clot will form as a result.
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athens, greece—eating according to the mediterranean diet helped improve heart function in those who have acute coronary syndrome, according to a new study from first cardiology clinic school of medicine university of athens greece (am j clin nutr. 2010 may 19). in the study, those who adhered to the diet rich in fruit, vegetables, fish, nuts, low-fat dairy, whole grains and olive oil experienced a preservation of left ventricular systolic function and a better long-term prognosis of their disease.
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for the first time, a long-term health study has demonstrated that the mediterranean diet may help diabetes patients control their blood sugar without the use of medication."a mediterranean-style diet is a very important part in the treatment of diabetes," said endocrinologist loren greene of new york university medical center, who was not involved in the study. "we knew that, but there just hasn't been a good study to confirm this before.
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it all started a few decades ago, when well-known health experts began recommending that people eliminate fat from their diets. a lot of people jumped on the no-fat train because some studies at the time seemed to point to fat as the villain of our modern diet. it soon became obvious to health professionals that completely eliminating fat was not any kind of solution. first of all, most people couldn`t stay on this type of extreme diet for any length of time.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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fish is well known as the principal source of 
a 
the 