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growing scrutiny of food suppliers means an increasing focus on food safety issues. in this special edition article on risk, we look at how producers can communicate potential risks to consumers while protecting their brand reputation, in the event of contamination or recall issues. shouting (food safety issues) from the rooftops is important, but remember that consumers will notice inaccurate or mixed messages tony hines, head of food security and crisis management manager, leatherhead food research, told foodmanufacture.

around 3,000 german farms closed as a result of the liquid egg contamination scare have now re-opened. the contamination, which emerged last week, was a result of poultry feed containing toxic dioxins being sent to over 1,000 poultry and pig farms in germany. the dioxin was discovered in late december and resulted in german authorities stopping around 4,700 farms in the country from selling their meat and eggs, although produce did reach as far as the netherlands and the uk.

with the ushering in of new hygiene laws at the start of this year, food companies are now under tougher regulatory scrutiny to ensure they do not send out poisonous products from their plants. laws on food hygiene, a regulation on microbiological criteria for foodstuffs, a regulation on official feed and food controls, and another on feed hygiene make up a complementary package of rules to tighten and harmonise the eu's safety measures.

a report by market research group leatherhead food research has valued the global market for functional foods at us$24.2 billion in 2010, increasing by almost 150% since the company began monitoring the market in 2003. the functional food market has also been growing significantly faster than the headline rate of growth of the global food and drink market of around 4% per year. leatherhead said that changes in consumer diet, lifestyles, awareness and interest in health and wellbeing had helped the growth of the functional food market, with consumers looking for products with the potential to deliver health benefits.

speculation mounted this week over who will be the winning bidder for uk frozen food retailer iceland foods, meanwhile, m&s revealed plans to revamp their stores and we interviewed the head of mccormick\'s subsidiary schwarz uk. here\'s the best of what was said this week: \"like buses, opportunities rarely come at the ideal time. asda probably has greater need than morrisons to acquire smaller stores with its relative dearth of such outlets and corresponding dependence upon 40,000 sq ft units and above.

you may have noticed that consumer behaviour is changing significantly. people are not only demanding better quality food, they are also seeking more information about how their food is produced. the welfare of the animals that give us our food is becoming a key influencer in consumer purchasing decisions. in fact, market research shows around half of grocery buyers would prefer to purchase a humanely farmed product, over a conventionally farmed product.

the race is on to find bisphenol a (bpa) alternatives in can linings but a substitute is unlikely be brought to market immediately - whatever laws are passed, the north american metal packaging alliance (nampa) said yesterday. john m. rost, chairman of the influential us trade association, reiterated that its members were leading the chase to discover bpa replacements in metal containers despite being entirely convinced the chemical poses no health hazard at current exposure levels from food packaging.

the complacency being exhibited by brussels over the ongoing dioxin contamination incident is every bit as concerning as the carcinogenic chemical that has found its way into the food and feed chains since the end of last year. crisis, what crisis? apparently there is none - if you believe the line being spun by the european commission , and in particular the health and consumer protection commissioner john dalli, over the dioxin scare gripping the economic bloc.

in the wake of a spate of high-profile foodborne illness outbreaks, the food safety modernization act passed the house on tuesday and is heading to the president, who has said he will pass the bill into law. passing with a vote of 215-144, the bill faced a large number of obstacles along the way, including a filibuster attempt, a technical glitch, and strong debate over certain amendments, despite enjoying widespread bipartisan support from industry, consumer, and health organizations.