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mcdonald’s and hungry jack’s to continue giving away toys with children’s meals
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happy meals under fire
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mcdonalds has defended their iconic happy meals against a lawsuit alleging that the fast food company’s use of toys is unfair and deceptive marketing, and lures children into unhealthy choices. america’s centre for science in the public interest (cspi) announced in june that they would sue mcdonalds if mcdonalds continued to include toys in the meal, and yesterday announced their support for california mother-of-two monet parham in filing her class-action lawsuit against the company. “i am concerned about the health of my children and feel that mcdonald’s should be a very limited part of their diet and their childhood experience,” parham said. “but as other busy, working moms and dads know, we have to say ‘no’ to our young children so many times, and mcdonald’s makes that so much harder to do. i object to the fact that mcdonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.” as part of the lawsuit, the cspi has collected documents which they say prove the company actively targets children, including an article in qsr magazine where mcdonalds advertising chief creative officer roy bergold described the company’s strategy as “go after kids”. “ray kroc said that if you had $1 to spend on marketing, spend it on kids. why? because they can’t get to your restaurant by themselves and they eat a lot,” bergold is quoted. bergold also acknowledged in a separate qsr column that “companies have found that kids are a lot more tempted by the toys than the food.” cspi also quoted an online presentation by martin lindstrom, who advises mcdonald’s on branding and ‘neuromarketing’, as saying that mcdonalds “gets into the parents’ wallets via the kids’ minds.” mcdonalds announced that they stood by their happy meals, which have received a revamp in recent years, allowing soft drink and fries to be swapped out for fruit and juices. “we are proud of our happy meals and intend to vigorously defend our brand, our reputation and our food,” said bridget coffing, a mcdonalds spokesperson. “we stand on our 30 year track record of providing a fun experience for kids and families at mcdonald’s,” she said. “we listen to our customers, and parents consistently tell us they approve of our happy meals. we are confident that parents understand and appreciate that happy meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet.” the traditional happy meal took a beating earlier this year after new york photographer and artist sally davies photographed one daily for six months, with the food showing little or no sign of decay. photo: christina kennedy -->
Source :ausfoodnews.com.au
Date :
16
December
2010
Category :
restaurants and Food industrie
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new south wales premier kristina kenneally yesterday announced that menus for fast-food outlets across nsw will be required to display kilojoule information on their printed and menu boards, as of february 1st 2011. businesses such as major fast food, bakery, coffee and doughnut chains will now be required to ‘clearly and legibly’ display the kilojoule content on their menu board, as well as prominently featuring the average adult daily energy intake of 8700 kilojoules.
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australia’s premier consumer advocacy group choice has reignited the food debate over whether australia should adopt a traffic light system for front-of-package labelling of packaged foods. choice has called for mandatory front-of-pack traffic light labelling on muesli in australia. traffic light labelling is a system that features red, green, or amber symbols on the label for each of the main nutrients in the product (such as fat, sugars, and salt).
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hj heinz has announced it will move its beetroot, sauces and some of its meals production from three factories in australia to a facility in new zealand. the changes, part of the supply-chain revamp the us food maker announced yesterday (26 may), will see the production moved from plants in girgarre, brisbane and wagga wagga. the gigarre plant is set to close, although the brisbane and wagga wagga facilities will be kept open.
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san francisco has become the first u.s. city to crack down on the dubious practice of fast food companies luring children into eating unhealthy meals by giving away gimmicky toys. \"our children are sick. rates of obesity in san francisco are disturbingly high, especially among children of color,\" said san francisco supervisor eric mar, the sponsor of the measure, in a press conference.the new law, which goes into effect december, 2011, would only allow toys to be given away with \"healthy\" children\'s meals.
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us food writer anthony bourdain’s new book, medium raw, hits australian shelves today. in his latest offering, the author of kitchen confidential roasts the food industry from top to bottom, including the food network, the restaurant industry, the us meat industry and mcdonalds, and as always, his fellow chefs. bourdain also explores the obesity and diabetes epidemic, ‘fat taxes’, the slow food movement, nose-to-tail eating and vegetarianism, all in his characteristic blunt, funny, foul-mouthed, no-punches-pulled style.
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sa health minister john hill has announced moves to require all major fast food retailers in south australia to display kilojoule information on their menu boards, websites, leaflets and menus. the new regulations (under the food act 2001) would require food chains with 20 or more stores in sa, or 50 or more stores nationally, to state the kilojoule content of each item clearly and legibly alongside the price of the product, as well as prominently featuring the average adult daily energy intake of 8700kj, and any outlet failing to provide the information as required could be fined and, if successfully prosecuted, named on the department of health website.
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food relief agency foodbank is calling for assistance with its critical role in queensland’s emergency support efforts, with its warehouse in the brisbane suburb of morningside due to reopen tomorrow after evacuation yesterday. the organisation said that its industry donors have dug deep in response to a call for extra supplies and, so far, have committed 400,000 kilograms of food and groceries, worth close to $3 million, with more pledges coming in daily.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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