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meeting dietary recommendations to prevent 33,000 early deaths a year
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meeting five-a-day fruit and veg targets and slashing salt and saturated fat intakes would save around 33,000 lives in the uk a year, says a new study that revises downwards previous estimates. the uk department of health’s food matter document, published in 2008, estimated that around 70,000 premature deaths from cardiovascular disease and cancer could be avoided by people sticking to dietary advice. current uk advice is that adults limit salt intake to 6g a day and saturated fat intake to 11 per cent of daily energy. the new figure on premature deaths has been worked out using a modelling system, after researchers from the universities of oxford and liverpool, and the nhs, said the methods for reaching the food matters estimate were not transparent. they concluded that the five-a-day target would have the biggest impact, saving around 15,000 lives overall. but reducing salt intake to 3.5g a day, and saturated fat to just 3 per cent of energy intake, would bring equivalent benefits, they said – both considerably lower than current advice. the department of health, which took over matters relating to nutrition and public health from the food standards agency in october, did not respond to an enquiry about how realistic such reductions could be, or whether existing advice may be reviewed in the future. a new model the researchers developed a model dubbed the dietron, which they describe as “robust”. this linked consumption of food components with biological risk factors – blood pressure, serum cholesterol levels, and obesity – and subsequent mortality from coronary heart disease, stroke and cancer. it was build using meta-analyses of individual level studies that quantified the risk reduction of increased consumption/increased risk factor level on disease outcomes. it was demonstrated using country-specific estimates of current nutrient intake, compared to uk dietary recommendations. industry impact the uk food industry has been operating to a mandate to reduce salt and saturated fat levels in packaged and prepared foods for several years, with targets set by the food standards agency for various food categories. [nutrition and public health is no longer within the fsa’s remit, however, but the department of health]. moreover, the five-a-day campaign to increase fruit and vegetable consumption, kicked off by the fsa in 2002, has helped raise awareness of the long-term health benefits. source journal of epidemiology and community health (2010) doi:10.1136/jech.2010.114520 modelling the impact of a healthy diet on cardiovascular disease and cancer mortality authors: scarborough p, nnoaham ke, clarke d, et al.
Source :foodanddrinkeurope.com
Date :
16
December
2010
Category :
Food And Health
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russia grabbed the political (wikileaks), sports (world cup) and business headlines all in the space of 24 hours on thursday this week. the business headline involved pepsico\'s move to buy wimm-bill-dann, russia\'s largest dairy processor, in the us giant\'s quest to expand in the dairy sector. the deal capped a fresh round of m&a news this week while, elsewhere, the uk government outlined plans to tackle obesity, there was talk from the eu that states would agree on origin labels and carrefour\'s woes in brazil deepened.
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the world health organisation, the body that recently tasted the wrath of the us sugar industry when it published a report into diet and health that set a ceiling of 10 per cent for sugar consumption in an overall diet, welcomed the food industry with open arms at a high-level round table meeting hosted by who director-general dr gro harlem brundtland last week. describing the meeting as "a positive beginning", dr brundtland said it formally launched what the who hoped would be an ongoing and constructive high-level dialogue with private sector companies.
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learning from current salt reduction strategies may help to produce a better framework for developing future initiatives, according to a global review of current methods. the new review, published in the journal of hypertension , identifies key characteristics from a number of salt reduction initiatives, including the need for industry involvement and central organisation.
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in spite of the global downturn, 2009 turned out to be an eventful year for the food industry. economic recovery, albeit a slow and slightly faltering one, should bring equally if not more interesting times. ben cooper looks at what is likely to be dominating the headlines in the coming year. as 2009 closes and the food industry prepares for a well-earned break - and a chance to consume far too much of its own product - attention inevitably turns to what might be dominating the headlines over the next 12 months.
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a food industry initiative launched this year is promoting one standard, easily recognisable symbol to aid identification of healthy foods across the world and encourage manufacturers to reformulate products along healthier lines. the choices international foundation was formally founded this july year by campina, freisland foods and unilever. its choices programme is a front-of-pack symbol for healthy food products.
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ethnic flavours are expected to expand this year, together with an increased consumer demand for bigger, bolder tastes, according to a new flavours and ingredients report. published by packaged facts, the report also stresses a continued focus on health and wellness, convenience and natural/organic, as well as a move towards comfort and classic foods. "today's american eater is better educated about food and wants sophisticated products and flavours that satisfy their palates as well as their need for health, convenience and/or adventure," said tatjana meerman of packaged facts.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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