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the food industry in 2010: a retrospective
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as 2010 draws to a close, our journalists look back at the issues that have topped agendas across the food, beverage and dietary supplements industries in the last 12 months. commodity prices, bisphenol a, obesity, health claims, safety regulations, and more… sustainable supply chains amid new concerns of rising food prices and serious consideration on how to feed a growing world population, the food industry has stepped up its efforts on sustainability. major progress has been made towards transforming the supply chains of some vital ingredients, such as palm oil, with major companies – and even the whole of the dutch food industry – pledging to switch to certified oil. new supply chains, such as stevia, are being developed with sustainability issues built in. meanwhile, the european sustainable consumption and production (scp) roundtable has swung into action, identifying gaps in the scientific assessment of sustainability at various stages of the food supply chain. some industry commentators have also expressed concern at the proliferation of ethical and sustainable schemes and labels, which may cause competition between schemes and have negative impacts for small producers. jess halliday, foodnavigator health claim wrangles 2010 saw health claims continue to dominate the european functional foods and food supplements space. the european food safety authority’s rejection of reams of nutrition science backing claims has remained at an alarmingly high rate for an industry that requires health claims to exist. vitamins, some minerals, omega-3s and sterols/stanols have performed better, but pre- and probiotic players are yet to receive a direct positive opinion leaving the sector in an increasingly fraught position. some are suggesting that like botanicals, the process is inappropriate for them, and should have their science assessed some other way. but regular readers of nutraingredients will know nutrition science continues to evolve and proliferate – much of it finding positive nutrient-health benefit links. question is: can the paradigm in which that research is taking place ever impress the 21 panelists and their advisors that reside on efsa’s health claim panel? and if it doesn’t, will a cornered industry force the whole thing into the courts? watch this space. shane starling, nutraingredients takeover talk the knock on effect of kraft’s £11.5bn takeover of cadbury in february grabbed a huge chunk of the headlines in 2010. the buyout drew rancour from both politicians and the uk public, particularly when kraft reneged on a pledge to maintain 400 jobs and production at cadbury’s somerdale site. and the process led to calls for legal changes to make takeovers of uk companies more difficult. however, the consolidation trend in the confectionery industry that was expected following the kraft/cadbury deal did not emerge. in the past nine months, sweet and chocolate manufacturers’ focus has been on long-term plans to expand production capacity in emerging markets organically and enhance the presence of existing brand portfolios using methods such as distribution alliances, with russia, india and brazil proving fertile ground. jane byrne, confectionerynews.com dairy stability market stability has returned in 2010 following the crash in milk producer prices last year, leaving breathing space for the industry to prepare for further volatility. with access to financing easier, processors have started to explore consolidation as a means of reducing exposure to volatile commodity markets. m&a can also offer access to profitable growth markets as pepsico and danone are both hoping to demonstrate with their recent russian acquisitions. it is not just the industry itself that has been preparing for a potentially more volatile future. with eu quotas soon coming to an end, the commission has been working on measures to ease the transition and address any imbalance in power between processors and producers. much political lobbying and jostling surrounds this work but the likely direction of it is becoming clearer. the first commission proposals on contractual relations have just been published and we can expect the remainder to come through next year. guy montague-jones, dairyreporter.com mixed year for drinks 2010 has been a mixed year for the beverage industry, marked by continued growth in emerging markets and continued struggles in developed markets. some confidence has returned and investment is generally on the rise as can be seen from the improved financial fortunes of machinery suppliers in recent quarters. beverage companies have moved enthusiastically into niches offering solid growth opportunities in 2010. for example, in the us, big names have made investments in coconut water, ‘the natural sports drinks’, and, in european markets, us energy drinks have made an entrance. meanwhile, investment in emerging markets remains high and international brands are now paying increasing attention to local tastes and preferences.
Source :foodnavigator.com
Date :
20
December
2010
Category :
Rest
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russia grabbed the political (wikileaks), sports (world cup) and business headlines all in the space of 24 hours on thursday this week. the business headline involved pepsico\'s move to buy wimm-bill-dann, russia\'s largest dairy processor, in the us giant\'s quest to expand in the dairy sector. the deal capped a fresh round of m&a news this week while, elsewhere, the uk government outlined plans to tackle obesity, there was talk from the eu that states would agree on origin labels and carrefour\'s woes in brazil deepened.
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the world health organisation, the body that recently tasted the wrath of the us sugar industry when it published a report into diet and health that set a ceiling of 10 per cent for sugar consumption in an overall diet, welcomed the food industry with open arms at a high-level round table meeting hosted by who director-general dr gro harlem brundtland last week. describing the meeting as "a positive beginning", dr brundtland said it formally launched what the who hoped would be an ongoing and constructive high-level dialogue with private sector companies.
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learning from current salt reduction strategies may help to produce a better framework for developing future initiatives, according to a global review of current methods. the new review, published in the journal of hypertension , identifies key characteristics from a number of salt reduction initiatives, including the need for industry involvement and central organisation.
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meeting five-a-day fruit and veg targets and slashing salt and saturated fat intakes would save around 33,000 lives in the uk a year, says a new study that revises downwards previous estimates. the uk department of health’s food matter document, published in 2008, estimated that around 70,000 premature deaths from cardiovascular disease and cancer could be avoided by people sticking to dietary advice.
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in spite of the global downturn, 2009 turned out to be an eventful year for the food industry. economic recovery, albeit a slow and slightly faltering one, should bring equally if not more interesting times. ben cooper looks at what is likely to be dominating the headlines in the coming year. as 2009 closes and the food industry prepares for a well-earned break - and a chance to consume far too much of its own product - attention inevitably turns to what might be dominating the headlines over the next 12 months.
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a food industry initiative launched this year is promoting one standard, easily recognisable symbol to aid identification of healthy foods across the world and encourage manufacturers to reformulate products along healthier lines. the choices international foundation was formally founded this july year by campina, freisland foods and unilever. its choices programme is a front-of-pack symbol for healthy food products.
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ethnic flavours are expected to expand this year, together with an increased consumer demand for bigger, bolder tastes, according to a new flavours and ingredients report. published by packaged facts, the report also stresses a continued focus on health and wellness, convenience and natural/organic, as well as a move towards comfort and classic foods. "today's american eater is better educated about food and wants sophisticated products and flavours that satisfy their palates as well as their need for health, convenience and/or adventure," said tatjana meerman of packaged facts.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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