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kfc australia removes toys from children’s meals
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happy meals under fire
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mcdonalds has defended their iconic happy meals against a lawsuit alleging that the fast food company’s use of toys is unfair and deceptive marketing, and lures children into unhealthy choices. america’s centre for science in the public interest (cspi) announced in june that they would sue mcdonalds if mcdonalds continued to include toys in the meal, and yesterday announced their support for california mother-of-two monet parham in filing her class-action lawsuit against the company. “i am concerned about the health of my children and feel that mcdonald’s should be a very limited part of their diet and their childhood experience,” parham said. “but as other busy, working moms and dads know, we have to say ‘no’ to our young children so many times, and mcdonald’s makes that so much harder to do. i object to the fact that mcdonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.” as part of the lawsuit, the cspi has collected documents which they say prove the company actively targets children, including an article in qsr magazine where mcdonalds advertising chief creative officer roy bergold described the company’s strategy as “go after kids”. “ray kroc said that if you had $1 to spend on marketing, spend it on kids. why? because they can’t get to your restaurant by themselves and they eat a lot,” bergold is quoted. bergold also acknowledged in a separate qsr column that “companies have found that kids are a lot more tempted by the toys than the food.” cspi also quoted an online presentation by martin lindstrom, who advises mcdonald’s on branding and ‘neuromarketing’, as saying that mcdonalds “gets into the parents’ wallets via the kids’ minds.” mcdonalds announced that they stood by their happy meals, which have received a revamp in recent years, allowing soft drink and fries to be swapped out for fruit and juices. “we are proud of our happy meals and intend to vigorously defend our brand, our reputation and our food,” said bridget coffing, a mcdonalds spokesperson. “we stand on our 30 year track record of providing a fun experience for kids and families at mcdonald’s,” she said. “we listen to our customers, and parents consistently tell us they approve of our happy meals. we are confident that parents understand and appreciate that happy meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet.” the traditional happy meal took a beating earlier this year after new york photographer and artist sally davies photographed one daily for six months, with the food showing little or no sign of decay. photo: christina kennedy -->
Source :ausfoodnews.com.au
Date :
16
December
2010
Category :
restaurants and Food industrie
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the food industry should not rage against the idea of professionalised local food systems, nor unleash its lobbying force to uproot them before their green shoots can reach maturity. rather, it should explore ways to benefit from local foods and, in turn, foster their development. these days we tend to pigeon-hole people by their eating habits. is so-and-so a home cook, or do they live off ready meals? do they potter down to the farmers’ market or sundays, or are they on first name terms with the servers in mcdonalds? my friends and colleagues inhabit both camps, but there’s almost always some cross-over: many a ready meal aficionados goes weak at the knees with one bite of a ripe local tomato on an august afternoon.
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queensland deputy premier and minister for health paul lucas tabled an agenda paper at a ministerial meeting in adelaide on friday, calling for a nationally consistent plan for reducing intakes of energy, saturated fat, sugar and salt from fast food. lucas said it was time to get serious about developing a national approach to the issue. “in 2009, 1.6 billion meals were served by fast food outlets in australia.
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the food industry should not rage against the idea of professionalised local food systems, nor unleash its lobbying force to uproot them before their green shoots can reach maturity. rather, it should explore ways to benefit from local foods and, in turn, foster their development. these days we tend to pigeon-hole people by their eating habits. is so-and-so a home cook, or do they live off ready meals? do they potter down to the farmers’ market or sundays, or are they on first name terms with the servers in mcdonalds? my friends and colleagues inhabit both camps, but there’s almost always some cross-over: many a ready meal aficionados goes weak at the knees with one bite of a ripe local tomato on an august afternoon.
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campbell soup co. today (7 january) praised the \"strong track-record\" of symington\'s, the firm the soup maker has asked to help launch its a range of products in the uk. this month will see the introduction of campbell\'s-branded dry soups, pasta and rice meals in the uk after the two sides signed a production and distribution deal. symington\'s, which makes a range of ambient goods under licence and private-label agreements in the uk, will make products including cup soups, savoury rice and savoury pasta.
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new south wales premier kristina kenneally yesterday announced that menus for fast-food outlets across nsw will be required to display kilojoule information on their printed and menu boards, as of february 1st 2011. businesses such as major fast food, bakery, coffee and doughnut chains will now be required to ‘clearly and legibly’ display the kilojoule content on their menu board, as well as prominently featuring the average adult daily energy intake of 8700 kilojoules.
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if you ever feel tempted to go for a cheeseburger, fries and a soft drink, consider this: along with the fast food, you are ordering up an increased risk of heart disease, diabetes and obesity. but the opposite is true, too. according to a new university of florida (uf) study, if you stay away from processed and fast foods and instead eat a lot of veggies, nuts and fruits, you will actively be helping to prevent or reverse harmful metabolic processes in your body.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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