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wild launches healthy sweetener logo
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wild said yesterday manufacturers can now use a new logo on products containing its fruit-based sweetener, claiming it would allowing them to promote the health benefits of a natural low glycemic index (gi) sugar alternative. the logo could help food firms with their marketing strategies, as companies featuring it on labels and packaging will help catch the eye of health-conscious consumers worried about additives and sugar. the logo is part of wild's move to allow manufacturers to use fruit up as an "ingredient brand", the company said. fruit up, a natural sweetener made totally from fruits include apples, pears, grapes and oranges, was first launched on the market in august for ice-cream, confectionery and beverage products. as well as being additive free, fruit up also has a low glycemic index (gi), thanks to the product's broad range of different sugars such as fructose, glucose and sucrose, the company claimed. according to the world health organisation (who), the gi measures how quickly certain foods release carbohydrates into the body, which then raise consumers' blood glucose levels. high gi foods cause blood sugar levels to rise more rapidly, and can therefore lead to diabetes and heart disease. "the gi of fruit up is below 35," wild said. "this fruit sweetener therefore makes a better contribution to a healthy diet than other natural sweeteners." according to global industry analysts, obesity and health concerns are fuelling a 3.7 per cent compound annual growth rate in the artificial sweeteners market, currently valued at $3.5bn (€2.4bn). the most popular category on the market is currently the range of sucralose artificial sweeteners, which will most likely hit the $3bn (€2bn) mark in 2008, expanding its 50 per cent hold of the global market. however, many food and beverage companies around the world are steering towards natural sweeteners, often make with fructose, to try and promote their products as being good for human health, global industry analysts said. wild is a germany-based, privately owned supplier of natural flavour ingredients for the food and beverage industry, and its product range includes flavour systems, flavours and extracts and fruit and vegetable preparations. the company also produces colours, concentrates, sweetening systems and speciality ingredients such as functional flavours and flavour keys.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
14
November
2007
Category :
restaurants and Food industrie
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understanding the science of how the human gut functions and the role that diet plays in human health will be explored at a major international functional foods conference in cork, this week. foods have an enormous role to play in keeping people healthy and many foods have properties that can enhance the health of those that consume them. a ‘functional food’ is one that serves a purpose beyond basic nutrition, promoting health or reducing the risk of certain diseases.
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the average american eats between 90 to 180 pounds of sugar each year. that is a quarter to a half pounds each day for children and adults! besides the typical culprits of desserts, doughnuts, and soda, sugar is also found in unexpected items like condiments and bread. our consumption of sugar is deteriorating our health and increasing the numbers of diabetes, obesity, and many other chronic illnesses.
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(naturalnews) the phrase "overweight and undernourished" has become a popular truth, and magnesium deficiency in overweight individuals is a striking example. it is no coincidence that magnesium deficiency and obesity are both widespread conditions in our society. so as we battle against obesity we must remember to include magnesium as part of our weaponry. it is a vital nutrient in the quest to reach a healthy weight, for several reasons:nutrients and energythe body requires magnesium to absorb and utilize nutrients.
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the uk food standards agency (fsa) will discuss tomorrow whether to maintain a voluntary approach for food manufacturers in limiting harmful trans fatty acids or whether to introduce mandatory restrictions. the board meeting will gather opinion for the government after uk health secretary alan johnson asked the fsa for its urgent advice back in october in a significant step towards the possible banning of trans fats.
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